Hoodzpah

Hoodzpah A branding and type design studio based in Southern California. Hoodzpah is a collaborative branding and type studio based out of Southern California.

We create to delight the disenchanted, defy the ordinary, and decipher the woods from the trees. Our unique style and Swiss-army-skillset have led to exciting collaborations with brands and companies known and unknown, large and small. The goal is always the same, to help our clients connect in a meaningful and memorable way with their clients and community; whether it’s concepting title treatment

s for a feature film, creating an epic comemorative retirement zine for a legendary athlete, making a hilarious yet informative illustration system for a portable bidet startup, or branding a company making diamonds from cremation ashes. Clients have included: Disney, 20th Century Fox, Google, Target, Nike, Los Angeles Lakers, Red Bull, and Airbnb

More work for  You know we had to do some Saja Boys typographic badges and graphics! Plus, a look at how the assets were...
05/21/2026

More work for
You know we had to do some Saja Boys typographic badges and graphics! Plus, a look at how the assets were put to use by the Netflix Consumer Products team and partners. They are endlessly mixable and matchable. Big thanks again to , the creative lead on this, for tapping us.

New Work for KPop Demon Hunters &  ⁠! had a super clear vision for what the Netflix Consumer Products team wanted, and w...
05/20/2026

New Work for KPop Demon Hunters & ⁠!
had a super clear vision for what the Netflix Consumer Products team wanted, and we were thrilled to help them ideate and execute on that pop-maximalism-celestial-y2k vision. Getting to blast the Oscar & Grammy winning soundtrack while we worked and calling it “research”? The best. May every project be this joyful. Full case study on our site.⁠

Scope: Custom type, graphics, and borders

Credits: ⁠
Creative Direction: Banna Tesfay⁠
Lettering & Design: Amy Hood (), Jennifer Hood (), Jose Sojo (), Bea Morgan ( )

05/10/2026

We are giving away 1,000 digital copies of FABAS on Monday May 11th at http://adobe.ly/hoozpah! We’ve partnered with as they continue to grow the resources in your Creative Cloud membership as you advance your career and connect with community.

If you want an exclusive clue on the time of the drop, call or text the Adobe Community Hotline at (561) MY-ADOBE. That’s 561-692-3623.

Don’t worry, if you miss out on a free copy, you can still get a discount all month long if you’re a Create Cloud Member.

05/05/2026

Today Lebron and the Lakers play basketball!
Fun little frame by frame illustrated animation (no AI used) ahead of tonights game. Feature our new script font, East Bay.

Lebron is *still* the King and the Rockets/Lakers series reminded the league of that! So many epic underdog stories in this post-season so far: the Magic taking Pistons to seven games, 76ers knocking out the Celtics, the Timberwolves surviving Denver without Ant and Divencenzo. We're hoping Luka comes back and the Lakers pull an underdog series win for the ages. IMAGINE the 30 for 30 on it!

Who you got winning the Finals?

Brand collateral for Extellis, an innovative satellite company. Extellis co-founder, Michael Boyarsky, on the brand expe...
04/16/2026

Brand collateral for Extellis, an innovative satellite company. Extellis co-founder, Michael Boyarsky, on the brand experience: “[Hoodzpah] took my abstract and vague brand ideas and created a compelling visual language that perfectly fit my vision. More than that, their process and collaboration advanced our identity and brand positioning, helping us better understand ourselves.”

04/15/2026

Extellis Design Language: We created a brand system comprised of motion, image treatments, grid layouts, patterns, and icons. The image treatment is the star of the show helping visualize how Extellis can monitor near-real-time changes using SAR technology which is a game changer for customers in industries like agriculture and infrastructure. With this library of patterns, image assets and more, the Extellis team can swiftly create on-brand decks and marketing assets.

Creative Direction: Jennifer Hood & Amy Hood
Design: Jose Sojo & Zevy Blokh
Motion & 3D: Jose Sojo

NEW WORK: Extellis is an innovative satellite company making earth imaging more accessible to consumers than ever. Their...
04/14/2026

NEW WORK: Extellis is an innovative satellite company making earth imaging more accessible to consumers than ever. Their new technology offers persistent imaging (even at night and through clouds) at a fraction of the price.

Our goal: create a warmer, more earth-focused brand identity that mirrors Extellis’s ability to shed light on our world for real-time insights that affect our everyday lives.

Full case study up now on the site. 💫

Creative

We made so many pocket-sized icons for Netlix "One Piece" Season 2! From a den den mushi snail phone to Tony Tony Choppe...
03/26/2026

We made so many pocket-sized icons for Netlix "One Piece" Season 2! From a den den mushi snail phone to Tony Tony Chopper's Jamiroquai-esque hat. We also got to riff on and restyle the title treatment and jolly rogers.

Creative Direction: Banna Tesfay
Project Management: Justin Cryan
Illustration and Graphics: Hoodzpah & team, Amy Hood, Jennifer Hood, Bea Morgan, Van Berkemeyer
Portfolio graphics: Trust Design Shop

03/25/2026

Studio mail day unboxing! So much good stuff from

Address

2619 Lebanon Pike
Nashville, TN
37214

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