Hoodzpah

Hoodzpah A branding and type design studio based in Southern California. Hoodzpah is a collaborative branding and type studio based out of Southern California.

We create to delight the disenchanted, defy the ordinary, and decipher the woods from the trees. Our unique style and Swiss-army-skillset have led to exciting collaborations with brands and companies known and unknown, large and small. The goal is always the same, to help our clients connect in a meaningful and memorable way with their clients and community; whether it’s concepting title treatment

s for a feature film, creating an epic comemorative retirement zine for a legendary athlete, making a hilarious yet informative illustration system for a portable bidet startup, or branding a company making diamonds from cremation ashes. Clients have included: Disney, 20th Century Fox, Google, Target, Nike, Los Angeles Lakers, Red Bull, and Airbnb

Are you a creative business owner who's tired of stressing out and scraping by? Running a business is always going to be...
02/26/2026

Are you a creative business owner who's tired of stressing out and scraping by? Running a business is always going to be hard work, but we want to help take away some of the guess work. Give you the fundamentals to running a solid creative business. Help you to price and present work confidently. ⁠
⁠
Here's what readers are saying about the 2nd Edition of our book "Freelance and Business and Stuff: A Guide for Creatives."

https://hoodzpahdesign.com/product/fabas-freelance-business-book-print/

Looking back on ten years of working with here’s some of our favorite (the packaging! The signage!) and most unhinged ...
02/25/2026

Looking back on ten years of working with here’s some of our favorite (the packaging! The signage!) and most unhinged (the “I Got Sauced at Nicoletto’s” tee and the cann*balistic noodle mascots) things we’ve gotten to design. It’s always a delight working with Nashville’s favorite pasta company.⁠
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Swing by one of Nicoletto’s Nashville locations for a pasta bowl this week... and tell them Hoodzpah says hi!

Looking back on ten years of working with here's some of our favorite (the packaging! The signage!) and most unhinged ...
02/25/2026

Looking back on ten years of working with here's some of our favorite (the packaging! The signage!) and most unhinged (the "I Got Sauced at Nicoletto's" tee and the cann*balistic noodle mascots) things we've gotten to design. It's always a delight working with Nashville's favorite pasta company

Swing by one of Nicoletto's Nashville locations for a pasta bowl this week... and tell them Hoodzpah says hi!

Peer inside our messy sketchbook. These are some logo sketches that were an initial phase of the holistic rebrand for ou...
02/24/2026

Peer inside our messy sketchbook. These are some logo sketches that were an initial phase of the holistic rebrand for our pals at .studio (the data-driven content marketing studio).
Where we started >> Where we ended up.

02/21/2026

Happy 10 years to !! We’ve been collaborating with our friends, Danny and Ryan Nicoletto since the very beginning and it’s been so cool to see them become an absolute Nashville staple in the food scene. Everything is done with so much care for craft and quality and it’s why they are a local favorite.

Head over to one of their locations today for FREE CANOLLIS! While supplies last (only in stores). Here’s to ten more, guys!

Brand design by us, video footage by .co, photos by 🫱🏼‍🫲🏽

02/20/2026

An E scale is a must have in any designer’s tool box. Grab one before they sell out again!

Photo:

So much to be thankful for in 2025. To all our collaborators, clients, and friends: you made it an amazing year. Got a p...
02/17/2026

So much to be thankful for in 2025. To all our collaborators, clients, and friends: you made it an amazing year.

Got a project you want to talk about for 2026? Reach out via email.

New font ready for immediate consumption! It's sumptuous, juicy, delectable... it is Molfetta. Featuring 6 weights plus ...
02/03/2026

New font ready for immediate consumption! It's sumptuous, juicy, delectable... it is Molfetta. Featuring 6 weights plus italics, open type features and alt style sets. This personality rich font is somehow endlessly usable.

Available now, exclusively on the Hoodzpah shop and the app: https://hoodzpahdesign.com/product/molfetta/

Typeface design: Jennifer Hood & Amy Hood
Font Production: Mattox Shuler & Brian Brubaker
Graphics & Specimen: Zevy Blokh, Jennifer Hood, Amy Hood

Sketch → high res illustrationSwipe for thumbnail sketches
01/30/2026

Sketch → high res illustration
Swipe for thumbnail sketches

WIP Illustrations 🤫
01/29/2026

WIP Illustrations 🤫

01/21/2026

We’re so honored to have our own Amy Hood on the Lettering Jury for the 72 Competition! This competition has been going strong for 72 years. It’s an institution. If you’ve got gorgeous type design, lettering, or communication design you want to submit—do it.
Get your flowers! Go to enter.tdc.org for more.

TDC72 Brand Identity:

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2619 Lebanon Pike
Nashville, TN
37214

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Our Story

Hoodzpah is a nimble branding and design studio headquartered in Anaheim Hills, CA. From brand identity and custom type to illustration and packaging, we have our hands in all the cookie jars. We’ve worked on projects for cultural pillars like 20th Century Fox, Facebook, and Target, as well as countless small businesses, and the inevitable distant relative. We create to delight the disenchanted, to distract from the ordinary, and to decipher the wood from the trees.