ThinkThru

01/30/2024

Why would a client organization pay someone to engage in my program?

It often comes down to one of three things:

1. Save Time
2. Make More Money
3. Develop a Differentiator

highlighted on LinkedIn, why thinking like about the "cost" the learner is paying in time and money can drastically change your design approach.

"I've found that by evaluating my courses through the lens of "why would my learner's company pay them to take my class" I often get lazer focused on why I'm making what I'm making.

Many times I start my courses with a learner-only lens, and think about the experience, production factor, engagement, etc..

All incredibly valid points.
Also, increases the aesthetics and nice-to-have list by a lot.

So, I've stepped back in our planning and design sessions and asked the question -

Why are they "buying?"

Not only are they "paying us" (or my company's client) to get certified, trained, etc... BUT they are also paying their team to go through it.

So it must serve and directly correlate to time, money, or differentiating capability."

08/15/2022

Spent the weekend building out a portable hardwood stage for a talk show style production!

We're super excited about this format -> we're going to have an in-studio panel discussion and remotely bring in interview experts all over the country for an upcoming law enforcement training project.

06/06/2022

Great training uses 3 main building blocks - product features, training goals, and personas.

If you nail the relationship between these 3 and build your courses in the right order, you'll make a catalog that scales, is easy to update, and provides great results for your customers.

04/08/2021

One trend that can really make or break a customer education experience is the training and support provided.

Customer education should be so much more than a "job aide" or documentation portal.

From recent projects, the ones that have really excelled in the market have been those training initiatives that went beyond product, to expand scope into industry challenges, workflows, and solutions. (Not just with "our widget" btw.)

Working to improve a customer's experience and product adoption can improve your business outcomes, drive revenues, and just maybe shift industries (aspirational I know.)

But if you can truly help people, adoption can increase, customer support tickets go down, mastery of products goes up, and usage increases.

If you can truly help customers, your brand wins.

03/09/2021

To be a means many different things - leader, mother, problem solver, provider, caregiver, teammate, partner, creator, and teacher. As we celebrate women around the world today, we acknowledge and celebrate the strength that comes from being a female.

07/23/2020

Congratulations to our partner, End Slavery Tennessee for their recent 3X win at the Omni Awards!🙌

This collaboration was definitely a special one, and we are thrilled to see the work your team is doing getting the spotlight you deserve. This course was designed to familiarize public school teachers with the realities of human trafficking and ways to identify potential victims in the classroom.

If you're at all interested in the online training program our teams designed, check out their work at endslaverytn.org or visit www.thinkthru.co where we share the project.

07/21/2020

It's amazing to see the work our partner, Slavery Tennessee is doing in middle TN to support survivors of human trafficking. So thankful for our recent collaboration in online training supporting their efforts in public schools.

Congratulations to them on their recent Omni Awards for Non-Profit, Education, and Government categories highlighting their excellence in online training.

In partnership with ThinkThru, End Slavery Tennessee, has been awarded Silver Awards in the Educational, Government, and Non-profit categories for their Introduction to Human Trafficking for Tennessee Educators training modules.

07/04/2020

Happy Fourth of July! Thank you to all those who keep our country free.

06/22/2020

Fostering the right environment for learning never goes out of style. 😎

06/19/2020

"All men by nature desire to know." -Aristotle

Information is available 24/7/365 through the wonders of the internet. The real challenge is curating the most relevant content, at the time of need, to the right people. Organizations have an amazing opportunity to develop their employees and expand customer relationships through content curation and personalized content delivery on modern education platforms.

Everyone wants to know more. Find the answer easier and faster. Remove the inefficiencies, get the "systems" out of the way, and let people grow at the pace of possible.