EsyCommerce

03/21/2025

Our new video is out, and we look forward to your expert criticisms of it in the comment section.

”AI has a death grip on our power plants leading to blackouts and rising prices - especially for American households. We take a deep dive into the alternative energy generation options that the Big Tech firms are looking into - especially Nuclear Energy to power their AI ambitions.”

URL:

AI has a death grip on our power plants leading to black outs and rising prices especially for American households. We take a deep dive into the alternative...

04/04/2024

We at EsyCommerce by Zetabyte are actively hiring Translators in:
- Arabic
- Turkish
- Japanese
- Korean

APPLY NOW: https://forms.gle/9Wiq1Bh2Jf5e2sBf8

We’re actively hiring Translators with varied experience for the below languages on a Full Time Employment: - Arabic - Turkish - Japanese - Korean - English Kindly fill out the below Job Application Form in order to qualify for the Interview round. The positions are Hybrid depending upon your loca...

07/21/2020

ECOMMERCE CONSULTATION: http://www.esycommerce.com/
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In our last Episode (https://www.youtube.com/watch?v=Ieg5_zaydUw&), we started a discussion about the practicalities of starting an e-commerce brand whilst covering Documentation, Warehousing, Product Cataloguing, Photography & Pricing.
Today, we will be looking at factors like Store Design & Enhanced Brand Content on Amazon, Practicing Demo Orders and Repeating the process in the right way. :

Store Design & EBC/A+:
In order to call yourself a “Brand” legally, you need to have something called a registered trademark. Now, we will be covering this topic in detail in the future, but till then, all you need to know is, you need to be able to use this mark on your logo ®. Having the ® on your logo means that you and only you have the right to use it, and its use by anybody else without your permission is illegal. This is essentially done as a brand protection exercise. In Amazon, you have the option to apply for something called A+ listing or EBC (Enhanced Brand Content) and Store Design. The EBC is basically an extension of the product information page where you get a certain freedom to design it in order to accentuate your brand as well as your product. You also get to design your own Brand Store on Amazon with pretty decent freedom to place banners and product links as per your brand’s style guide. As you can see the point of this feature is to make sure that brands stand out from the crowd. As for brands, price is the last concern. They want their customers to trust them after understanding them and the VALUE of their product. (more links in the description)

Demo Practice Order:
Next up is Practicing a Demonstration. To be honest, we have never needed to do this with the client since the handholding we do is quite enough for them to simply launch away. But for all the DIY enthusiasts out there, I highly recommend that you fulfil a couple of shipments for your friends and family in order for you to iron out the kinks. This also gives them an opportunity to review your product. These reviews and ratings go a long way on platforms like Amazon and even more so on your own website since trust is the biggest obstacle for online brand stores that aren’t marketplaces.

Advertising:
I have not once seen a client not say that they need advertising to grow online. I honestly never understood that outlook. Maybe it’s the internet’s mistake that it gives the illusion that almost everything there is free. It’s not. If you’re not paying, you’re the product. But that’s a conversation for another video. The simple premise of the need for advertising is this:
When you buy a set up a store, you pay more for the store facing the street, and less for the one nestled inside a building away from the eyes of passers-by. It may even be a bit larger in size. But why do you pay such a hefty price for essentially the same deliverables? The answer is Advertising. When you face the streets and show off your existence to the crowds, the chances of you making a sale go up dramatically. It is impractical to expect people to buy from a store they don’t know exists, let alone the one they cannot see. Similarly, just because you set up shop online does not make you remotely special in the ever crowding global market. Unless you let people know of your existence by the means of advertising, you are not going anywhere.

Manage Sale, Customer Response:
Let’s say your hybrid mix of some offline and some online advertising worked, and you got your first sale. And second, and third and so on. That’s good. Hold on to it. Now you need to focus on one thing and one thing only: Customer Delight. Try to get good reviews and ratings, send your products to a couple of influencers and hope they chime in on social media. Try and create a conversation around the needs your products satisfies.

Repeat!:
Yup. That’s pretty much it. Well, at least most of it. Yes, of course there are so many other nitty-gritty that need to be addressed. But it’s like one of those things that you CAN learn as you move along. But these 10 Commandments of E-commerce will never fail you. Know them, understand them, share them and seek more from the people around you.

LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )

INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )
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Store Design by EsyCommerce:
Riders: https://www.amazon.in/stores/node/204...
Kishco: https://www.amazon.in/stores/node/459...
WizCare: https://www.amazon.in/stores/node/172...

EBC/A+ by EsyCommerce:
Riders: https://www.amazon.in/dp/B07XV5PNJS?
Spherehot: https://www.amazon.in/dp/B07Y7ZRSVL
WizCare: https://www.amazon.in/dp/B07TQ9C5NL
DTC: https://www.amazon.in/dp/B013I2V2LW/

07/16/2020

APPLY ON: https://forms.gle/MBbXMxiE5vS5MYrq6

Role and Responsibility :

- We're looking for someone who can take direction from written or spoken ideas and convert them seamlessly into images, layouts and other designs.

- The successful candidate should have a deep understanding of conceptualizing visuals based on requirements, creating images and layouts using design software of their choice. (We don't care if you make your layouts in MS Paint, so long as the job's done!)

- The candidate should also have experience in creating infographics and data-based visualization.

- We work in a fast-paced environment, so the ideal Graphic Designer will be able to hit the ground running as soon as we bring on a new client or project. Applicants with experience in a digital Ad agency would be given preference.

- Conceptualizing visuals based on briefs, requirements & editorial/content/social media calendar.

- Use digital illustration, photo editing software, and layout software to create brand creatives, in-store communication, ad adaptations & brand communications.

- Create visual elements such as logos, re-branding, packaging, original images, and illustrations to help deliver brand and promotional messages.

- Design brand campaign, promotion and mood boards, including an optimum selection of colours, images, and typefaces.

- Incorporate changes recommended into final designs and review designs for errors before printing or publishing them.

- Ensure final graphics and layouts are visually appealing and on-brand.

Desired profile :

- Proven graphic designing experience for brands. Understanding and experience in digital content design will be an added advantage

- A strong portfolio of illustrations or other graphics for brands

- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)

- A keen eye for aesthetics and details

- Degree in Design, Fine Arts or related field is a must

- Experience working in Agencies is a plus

- UI/UX design for Websites and Mobile Applications would be an added advantage

- Understanding of Brand Development with Mood Board and Palette Selection

- Minimalist Design Sense for designing Brand Promotion Artworks

- Excellent understanding of typography and font selection

An ideal candidate will be/have :

- Extensive experience with Illustrator, Photoshop and InDesign, specifically with branding, communication, UI design and multimedia presentation. (Like we said, MSPaint will do too, if the job gets done ;) )

- Experience in dashboarding, interface design, presentation skills and infographics would be a big plus

- Also support in making data-based presentations in PowerPoint would be appreciated.

06/18/2020

Part 2 of Introduction to E-Commerce episode is here!

https://www.youtube.com/watch?v=Ieg5_zaydUw

ECOMMERCE CONSULTATION: http://www.esycommerce.com/ LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in ) INTRO MUSIC: Cradles by Sub Urban ( ...

05/28/2020

E-COMMERCE CONSULTATION: http://www.esycommerce.com/

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In our last episode, we talked about the fundamental expectations while launching your brand into the e-commerce space. Today I am going to take you a little deeper into the specifics of online selling.

1. DOCUMENTS:
Here are the basic documents that you would require to either register with a marketplace or integrating a payment gateway on your website.
A Registered Trademark Certificate isn’t compulsory as such, but it is EXTREMELY crucial for brand building as you get access to Amazon’s Store Design and EBC/A+ functionalities. More on that in a bit.

2. WAREHOUSING (Space, Manpower & Packaging):
Since you will initiate your operations by shipping from your facility for almost all the platforms, make sure that your warehouse is well ventilated, managed and staffed along with basic hardware like a Computer, Thermal Printer, two Internet connections and UPS power back up. You will also need to order packaging material and allied stationery like corrugated boxes, cartons, bubble wrap and cello tapes. You will also need to order the boxes and tapes from the marketplaces as they need to have the marketplace branding on them.

3. PRODUCT CATALOGUING:
While your warehouse preps up, you have to do the basic product cataloguing at your end. This means simply making a list of all of your products in an excel sheet with details like its name, colour, sizes, prices, and other specifications like barcodes. Try to have unique SKU codes for your products if not barcodes, but I would insist you get all of your products barcoded as it would be extremely helpful to manage your stocks across all platforms.

4. PHOTOGRAPHY (Product & Lifestyle):
Now you’ll be needing two types of photographs: products shots and lifestyle or creative shots. Product shots are to be done with models for apparel and accessories categories while others are without models on a plain white background with at least 4 angles: front, back, side and detail. Creative shot and lifestyle shots look somewhat like this. They have models using the products and also have products in creative background settings. I see a lot of people cheap out on photography. Don’t. Most brand owners do not realise that your customers can not experience your product in their hands now. A good picture, and in some cases videos is the ONLY way your product can appeal to your audience. And if you cheap out here, you can say goodbye to your online domination.

5. PRICING:
While your teams are getting the cataloguing and photography done, you now have to take a paper, pencil and calculator and crunch some numbers. You have to figure out your Maximum Selling Price, Effective Selling Price, Discounts and Promotions after accounting for factors like Marketplace or Payment Gateway commission, delivery, storage and advertising. You can find Amazon’s commission structure on the link in the description. You can put in your product details there and get a rough estimate of the final payout.

That’s all for now. In the next episode, we’ll talk about Store Design & EBC/A+, Advertising and much more.

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LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )

INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )

05/28/2020

E-COMMERCE CONSULTATION: http://www.esycommerce.com/

------

In our last episode, we talked about the fundamental expectations while launching your brand into the e-commerce space. Today I am going to take you a little deeper into the specifics of online selling.

1. DOCUMENTS:
Here are the basic documents that you would require to either register with a marketplace or integrating a payment gateway on your website.
A Registered Trademark Certificate isn’t compulsory as such, but it is EXTREMELY crucial for brand building as you get access to Amazon’s Store Design and EBC/A+ functionalities. More on that in a bit.

2. WAREHOUSING (Space, Manpower & Packaging):
Since you will initiate your operations by shipping from your facility for almost all the platforms, make sure that your warehouse is well ventilated, managed and staffed along with basic hardware like a Computer, Thermal Printer, two Internet connections and UPS power back up. You will also need to order packaging material and allied stationery like corrugated boxes, cartons, bubble wrap and cello tapes. You will also need to order the boxes and tapes from the marketplaces as they need to have the marketplace branding on them.

3. PRODUCT CATALOGUING:
While your warehouse preps up, you have to do the basic product cataloguing at your end. This means simply making a list of all of your products in an excel sheet with details like its name, colour, sizes, prices, and other specifications like barcodes. Try to have unique SKU codes for your products if not barcodes, but I would insist you get all of your products barcoded as it would be extremely helpful to manage your stocks across all platforms.

4. PHOTOGRAPHY (Product & Lifestyle):
Now you’ll be needing two types of photographs: products shots and lifestyle or creative shots. Product shots are to be done with models for apparel and accessories categories while others are without models on a plain white background with at least 4 angles: front, back, side and detail. Creative shot and lifestyle shots look somewhat like this. They have models using the products and also have products in creative background settings. I see a lot of people cheap out on photography. Don’t. Most brand owners do not realise that your customers can not experience your product in their hands now. A good picture, and in some cases videos is the ONLY way your product can appeal to your audience. And if you cheap out here, you can say goodbye to your online domination.

5. PRICING:
While your teams are getting the cataloguing and photography done, you now have to take a paper, pencil and calculator and crunch some numbers. You have to figure out your Maximum Selling Price, Effective Selling Price, Discounts and Promotions after accounting for factors like Marketplace or Payment Gateway commission, delivery, storage and advertising. You can find Amazon’s commission structure on the link in the description. You can put in your product details there and get a rough estimate of the final payout.

That’s all for now. In the next episode, we’ll talk about Store Design & EBC/A+, Advertising and much more.

----

LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in )

INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5... )

05/28/2020

Everybody wonders how to start their journey.

Here's your map. We'll at least, the first part of it.

Watch & Share.

ECOMMERCE CONSULTATION: http://www.esycommerce.com/ LOCATION COURTESY: TASA Studio ( http://www.tasadesigns.in ) INTRO MUSIC: Cradles by Sub Urban ( ...

05/26/2020

There is clearly only one type of winner in E-commerce in the long run. Which side do you want to be on? How do you get there? It starts right here, with the basics while you try to know how ready you really are to start selling online. Don't worry, we're got your back.

ECOMMERCE CONSULTATION: http://www.esycommerce.com/

INTRO MUSIC: Cradles by Sub Urban ( https://www.youtube.com/watch?v=KBtk5FUeJbk )

LOCATION COURTESY: TASA Studio ( )

05/11/2020

To succeed in , you need to have a plan and to have a plan, you need perspective.

About how big it could get and what it would cost you in return.

Let's start the talk:

https://youtu.be/crCFc64wFeg

There is clearly only one type of winner in E-commerce in the long run. Which side do you want to be on? How do you get there? It starts right here, with the...

05/06/2020

So we just got this little thing from YouTube
It's kinda cute!

05/05/2020

Is this the best time to launch an FMCG and Essential Services business?

https://youtu.be/ewu6VkMwfmQ

The Corona Virus Pandemic wiped away almost all business opportunity but spared the FMCG sector in its own way. But is this an opportunity to be grabbed or a...