05/02/2026
photo captured by : Arunita DH from team Creative Alley
Times Square is a global hub for massive digital billboards and advertising, attracting millions of visitors with its iconic displays. As of May 2026, some notable features and campaigns appearing on the billboards include:
Charlize Theron's "Apex" Promotion: For the Netflix movie Apex, actress Charlize Theron performed a high-profile stunt where she scaled a massive promotional billboard at the Pentacular in Times Square.
Cheltenham Jazz Festival: A billboard at 1500 Broadway is promoting this festival until May 4, 2026.
NASA's Artemis II Campaign: Billboards in the area have featured the Artemis II astronauts following their historic lunar flyby mission.
Midnight Moment: Every night from 11:57 PM to midnight, all billboards in the area synchronize to display a massive coordinated digital art show known as the "Midnight Moment".
NYC CALLING Art Exhibition: During the Frieze art fair (May 13–15), selected artists' work will take over one of the largest billboards in the city.
Interactive and Personal Billboards:
Several services allow visitors to see themselves on a big screen:Times Square Billboard: Located at 1560 Broadway above the Pelé store, this 55 x 31 ft screen allows you to book a spot to display your own photos or videos for 15 seconds every hour.
Welcome to Times Square: This service at 1501 Broadway offers personalized photo and video displays on a major billboard for celebrations like birthdays or anniversaries.
Iconic Advertising Structures One Times Square: Famous as the home of the New Year's Eve Ball Drop, its LED façade towers over 200 feet and is considered one of the most valuable advertising locations in the world.Broadway Beacon (49th & 7th): A massive 31' x 109' curved full-motion digital spectacular.
The Digital Beast (1530 Broadway): A curved screen designed for Spatial 3D creative content that creates high-impact visual effects.
