MagicCo.

07/20/2022

Brands can now promote their Alexa experiences among Alexa users and track conversion through the funnel from the top of the funnel, into an app, and to a purchase.

Bloomberg Balance of Power Bloomberg: Balance of Power focuses on the politics and policies being shaped by the agenda of President Biden's administration.

07/18/2022

Congrats to MagicCo. being listed by Newsweek in the Home & Garden category as the third best home device manufacturer in the USA.

MagicCo. has been behind the scenes powering some of the most high profile home electronic devices sold at your favorite stores like Williams-Sonoma, Best Buy, Amazon, and many more, as these devices are becoming part of the smart home.

As an innovation consultancy, our work extends not just on imagining and implementing new products for brands, but advising on augmenting brands' supply chains in the post-pandemic world for reliable manufacturing, a growing demand for multinationals.

America's Best Home and Garden Brands 2022

07/16/2022

Good article on the state of technology of the metaverse. Timely with Improbable's current work with BAYC Otherside and recent demonstration. Scalability here is not only about number of people in a virtual world but also things like voice communication and spatial audio at scale.

RP1 is a metaverse startup that has simulated putting 5,000 people together in a single metaverse plaza, or shard.

01/21/2022

After five years in the voice space, pioneering a category, winning 3 Webby Awards, being in the Inc 500s list and ranked in Entreprenuer magazine, we are finally changing our logo. The logo is supposed to represent who we aspire to be seen as : intelligent, far reaching , organic, connective, flowing, and technological. We are also expanding to cover a wider range of sectors in the innovation space including working with C-suite leaders on transforming and preparing their businesses for the constantly changing technological landscape. We’ll release a new website reflecting this too, soon this month.

01/20/2022

Based on popular demand, our team put together a quick overview of the burgeoning Web3 space as it relates for marketers - Web3 has unique community mechanics which makes it an interesting space for brands to play to reach their target audience.

01/13/2022

Wooh! We've launched the Idaho Lottery on Amazon Alexa with all 64 different games, continuing promotions, and daily draw numbers. One of the most technologically advanced lottery systems, the Idaho Lottery's API also provides locations for ticket purchase around the state of Idaho. If you are on the East Coat and heading to Sun Valley, might as well pick up a ticket, and if you are already part of Wooh-nation playing the is as easy as asking .

01/13/2022

Jose Cuervo's innovative campaign in partnership with Albertsons, Kroeger Inc and the broader Proximo Spirits family has changed the game for in-store in the space. Voice technology is increasingly embedded into apps, phones, and websites meaning call-to-actions drive behavior while the customer is on the go, and the smart speaker can be used at home as part of a 360 experience. The future of voice made with the most firm in marketing voice development: MagicCo. 🙂

Case study forthcoming.

10/24/2021

Check out the newest in voice technology here http://theactiveintent.com a plugin to turn websites into conversational masterpieces, so people can get what they want, when they want. Yes, we hate clicking.

Make your websites voice activated now.

10/21/2021

We're pleased to announce our launch in the United Kingdom and Australia. Our amazing local teams and partnerships will bring the same creativity and models pioneered here in the USA. Check out http://magicco.uk for more, and stay tuned for more award winning work! We're in Fitzroy place in London and looking for a spot in Sydney.

06/08/2021

As the world opens up, trade marketing teams at the biggest brands are turning to voice A.I. to touch customers in the store and run retail campaigns with great success. Retailers, especially big box, are buying into these programs as well as a means to get people back shopping, creating win-win partnerships for everyone. Join MagicCo. in defining the new in-person shopping experience powered by voice A.I.

03/01/2021

Think you understand Voice Shopping?

Users don't shop on voice because the shopping is easier, they shop because its easier to create LISTS on Alexa and Google.

A full 80% of voice shoppers also tend to make lists on their smart home devices. It's not that it's easier to shop with voice, but rather its easier to make LISTS and then shop. Especially grocery lists.

02/26/2021

What do retailers and conversation designers have in common? VOICE.

Big box retailers are making their way to the voice assistant world to facilitate shopping at home and big box means SCALE.

Creating and developing ontologies, (knowledge graphs) connecting existing product inventory for voice assistants is not easy but MagicCo and Walmart have been working on creating experiences with thousands of intents, slots, and utterances for Walmart's commerce partners. A challenging aspect for conversation designers is to deal with thousands of intents effectively by developing comprehensive systems, without getting lost. Think you are up for the challenge?