01/21/2026
Hot Take: Everyone talks about January wave season but February is where the real money is made. 💰
Here’s why:
✨ January shoppers become February bookers (if you nurture them right)
✨ Cruise lines extend wave deals into February with even better perks
✨ Clients who missed January deadlines are more motivated to commit
✨ Less competition as other advisors burn out and slow down
✨ Spring break and summer travel bookings hit their stride
But here’s the catch: You need the energy and systems to capitalize on it.
The advisors who crush February? They delegated the admin in January so they have the capacity to close in February.
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