Optimizely

Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. Building sophisticated solutions has never been simpler.

With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Peloton, Uber, AMEX, WSJ,

Santander, KLM and Mazda enrich their customer lifetime value, increase revenue and grow their brands.

Digital doesn’t slow down. Neither should you. � The Optimizely Roadshow 2026 is coming to a city near you with customer...
02/18/2026

Digital doesn’t slow down. Neither should you. �

The Optimizely Roadshow 2026 is coming to a city near you with customer stories, hands-on product time, and a closer look at Optimizely Opal in action across content, experimentation, personalization, and commerce.

From strategy to ex*****on, see how the best teams are getting ahead and staying there.

� Amsterdam – Feb 25
� London – Mar 5
� Chicago – Mar 12
� Berlin – Mar 24
� Copenhagen – Apr 15

Plus, more stops coming soon. Register for a city near you: https://optimize.ly/4cuxzWG

Optimizely is officially a finalist in SIX categories at the CMS Critic People's Choice Awards:✨ Best Digital Experience...
02/17/2026

Optimizely is officially a finalist in SIX categories at the CMS Critic People's Choice Awards:

✨ Best Digital Experience Platform
✨ Best Content Marketing Platform
✨ Best DAM
✨ Best PIM
✨ Best CDP
✨ Best AI Solution

From content to data to AI, we're proud to see our platform recognized across the board.

We made the shortlist. Now let's make it official.

Voting closes February 27: https://optimize.ly/3EOaaB3

Déjà vu? We’ll take it. For the second year running, Optimizely has been named a Leader in the 2026 Gartner® Magic Quadr...
02/05/2026

Déjà vu? We’ll take it.

For the second year running, Optimizely has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

With AI-powered orchestration, data-driven insights, and tools built for modern teams, we’re helping brands scale experiences that feel personal every single time.

Check out our capabilities among recognized vendors for yourself: https://optimize.ly/4cbttTe

01/06/2026

Current mood for marketers: Overloaded. Overdue. Over it. 😩

Endless tabs, looming deadlines… we get it. Marketing can feel chaotic.

What if getting sh*t done didn’t have to? With AI agents, it doesn’t. Imagine:

✅ Quality content, at scale
✅ Compliance built in
✅ Insights when you need them

See how AI agents are transforming real marketing workflows during our virtual event, Agents in Action.

Join us on March 4, where human creativity meets infinite possibility. Register today: https://optimize.ly/4sqaJVS

12/22/2025

Your 2025 with Optimizely, wrapped. 🎧

The launches you clicked into.
The events you showed up for.
The stats that made you pause (or screenshot).

No long recap—just the highlights.
Hit play 👇

12/04/2025

Marketing has officially entered the multiverse—new timelines, new challenges, new rules...

Our reinforcements? A squad of AI agents built to reshape how work gets done.

Suit up and step into the lineup. See how each agent sharpens the mission and how your workflow evolves with the whole team in formation.

Meet the superagents: https://optimize.ly/3KG3Y16

Oh, no big deal, Optimizely was just named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 😏 The ...
11/19/2025

Oh, no big deal, Optimizely was just named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 😏

The Forrester report recognized that, "Customers praise Optimizely's range of capabilities, roadmap momentum, and the cohesion of its platform; they highlight strong support for personalization, experimentation, and AI-driven productivity."

Learn more about our placement in the full report: https://optimize.ly/4o3xqM2

Consumers are skipping clicks, trusting AI summaries, and even making purchases without ever visiting your site. Transla...
11/12/2025

Consumers are skipping clicks, trusting AI summaries, and even making purchases without ever visiting your site. Translation: if you don’t adapt, your homepage is about to get ghosted. 😬

Optimizely’s latest research uncovers the gap between AI-driven consumer behavior and how prepared marketers really are. Spoiler: it’s bigger than you think.

62% of marketers believe click-less journeys are here… but only 27% feel well prepared for this new reality. Yikes.

Don’t get left behind—read the full study now and see how your brand can thrive in a click-less world: https://optimize.ly/4oyPVZP

11/04/2025

Optimizely Opal now works with Sitecore, because real AI plays nice with everyone.

This isn’t a gimmick...it’s proof that Opal can integrate with any CMS, DXM, or workflow tool (yes, even competitors’) to extend intelligence and automation across any existing marketing stack.

Customers can now deploy Opal as a standalone AI platform, delivering value through its chat interface, workflow automation, and custom agent creation. Or, pair it with Optimizely One for a deeper, embedded experience.

We’ve always believed that AI should enhance your tech stack, not lock you into one... Because real AI doesn’t pick sides, it connects them.

Learn how Opal works anytime, anywhere: https://optimize.ly/4qMM0KI

Driving growth while cutting spend isn’t easy...but it’s exactly what Optimizely One was built for. The new Total Econom...
10/07/2025

Driving growth while cutting spend isn’t easy...but it’s exactly what Optimizely One was built for.

The new Total Economic Impact™ study we commissioned with Forrester shows just how big the payoff can be.

The results? They speak for themselves:
✔️ 446% ROI
✔️ $7.1M in benefits
✔️ 6-month payback period
✔️ Productivity gains across marketing + development teams

That’s the power of unifying CMS, CMP, experimentation, commerce, and personalization into one AI-powered workflow.

See the full TEI study: https://optimize.ly/4mT4Uwe

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