Copilot.cx, 462 Broadway, New York, NY (2026)

10/17/2022

Ever wondered why your customers are terminating their subscription plan?

Hint: It's not only about price.

Subscribers today feel strongly about personalization and having a sense of community with the their brands.

Here are three reasons for which consumer electronics subscribers are pulling off the trigger on their subscriptions:

1. No personalization - Not having the ability to segment your users means that you treat all subscribers the same. Subscribers are looking for that extra touch of attention and celebration of their loyalty to your brand.

2. Lack of Brand Experience - it's not about the app working great, it's about the way you communicate. Have fun with it. Use your in-app and user segmentation to send personalized messages, emojis, fun videos and more. Make every messaging point to your customer an experience.

3. Customer Service- In fact, if your users got to the point of calling customer service, you are already in a bad spot. Stay ahead of the curve with targeted, device and app based notifications that can provide support in real time.

Want to learn how Copilot.cx can you maximize all of the above?

Learn more - https://medium.com/copilot-cx/from-one-time-sales-to-lifetime-value-a-strategic-guide-for-smart-home-camera-executives-f8a80663ece0

09/11/2022

Never Forget!

08/30/2022

So, why does Matter actually matters?

The idea behind Matter is fairly simple. How about, if we'll have one language, one protocol by which all IoT products, regardless of where and by who they were produced can speak to each other and most importantly, operate with each other seamlessly?

No more redundant apps working in silo, forcing customers to live in a one app per device world. Moving forward, imagine that virtual assistants like Alexa will be able to control and manage any device, not only those produced or owned by Amazon.

This will make customers lives so much simpler.

But, is there a price for privilege? Might there be a hidden cost for our comfort?

This interesting read by Copilot.cx CMO Moti Elkaim gives us a hint as to why user data may matter more than we think it will.

For the full article (five minute read) - https://www.copilot.cx/blog/why-matter-actually-matters

08/29/2022

So, what does it take to scale IoT sales?

Well, while most companies think of advertising, reviews and promotions (which are all very much necessary), they often miss one very important factor- Who owns the IoT growth?

Through our work with our clients, we noticed something interesting. Once they realize the power behind user engagement, they often ask us to help them hire a new, full time position, one that will manage their IoT growth and customer experience.

Our experiences are not unique to Copilot.cx. A McKinsey & Company study shows that in order to truly scale IoT sales, you need to define first who owns it within the company.

Typically this responsibility falls between the chairs of marketing, sales and sometimes product. And, because there is no ownership, the results are not optimized.

Care to learn more on how to maximize your IoT sales?

Let’s chat- https://lnkd.in/dfQRueU

07/18/2022

Here is an interesting fact:

Our studies show that 86% of smart product returns happens within the first 13 minutes of the product/customer interaction.

Can you afford 13 minutes?

Your R&D, app development, marketing and sales efforts all come down to just 13 minutes of grace.

But, there are good news in this post as well.

The ability to dramatically extend this time window and ultimately have your customers enjoy your product lays in your CX(Customer Experience) efforts.

Here is how,
1. Setting up a welcome in-app message that greets your customers upon installing your app can make a dramatic difference in product set up tolerance.
2. Additionally, set your CX platform to detect device set up failures in real time. This will trigger in-app messages that will deliver the right set up solution at the right time to the right customer.

3. Lastly, follow up. Show your customers you care and reach out once set up is completed.

If the above sounds a bit too much, it's probably because your business relies on dated outreach technology ( emails and surveys) that forces you to be reactive to your customers needs, rather than proactive.

Want to learn more?

https://www.copilot.cx/blog/crossing-the-onboarding-chasm

07/06/2022

Here is what we know:

About 80% of smart product users only use 20% of their product's features.

Yet, companies invest tremendous resources into R&D to create product capabilities most end-users will never use.

At Copilot.cx
, we call this "feature neglect."

Your users' sense of connection to your brand and/or products depends on those users maximizing their product interactions.

Our studies show that a stronger product/user connection or bond is likely to create more upsell opportunities and better online review scores.

Are you doing enough to promote feature adoption in your products? Or have you poured resources into features that are left unexplained or unutilized?

Care to learn how to maximize feature adoption?

Let's chat - https://lnkd.in/dfQRueU

06/15/2022

Let's face it, regardless of how brilliant your marketing efforts are, online reviews will always outperform anything you say or do.

If your product reviews are negative, your product is going to have a hard time while facing the competition.

So, we gathered a few tips for you that will help you win the Amazon star wars.

#1- 3.75=4 what does that mean? Amazon will round up your star rating to four stars once you cross the rating mid point between 3.5 and 4. So if your ratings stands at 3.6, your path to a four star positioning is closer than you may think.

#2 Timing is everything - Review requests campaigns tend to land better with users on Thursdays. Focus your effort on that day of the week.

#3 - A 0.2 change in ratings can lead to 30%-200% growth in sales. So, don't panic because of your current low ratings. Plan to slowly and steadily grow them by small increments. Small wins matter more.

Now you know :-)

Care to learn more?

Let's chat - https://lnkd.in/dfQRueU

06/08/2022

We've said it once, and we'll say it again.

If you are still just email blasting your users, sitting in front of the screen waiting to see click through rates going up, you might be waiting for a long time.

Here are three important facts that can help you get more out of your smart product users today.

Our studies show that in app messages have nearly 180% higher CTR than email alone.

But wait, there is more.

A sequence of in app message followed by another in app or email has about 150% higher CTR than in app messages alone and 265% higher CTR than email alone.

So, what is it going to be?

Smart products require smart user engagement.

Care to learn more : https://lnkd.in/dfQRueU

05/25/2022

A friendly reminder :-)

Tomorrow the team at Copilot.cx
will join forces with the team at Atomic Robot ( Sam Sontag Mia Dietrich John Brady) to share our years of experience in user engagement and app development.

Join us to learn how we helped some of the world's most recognized brands design their user journey from app inception to post purchase CX.

You'll learn first hand these brands secrets for higher sales conversion, app design and more.

To register - https://lnkd.in/dT4iba7W

05/24/2022

So, you've invested a lot of money in developing your product, designed an amazing app and aggressively marketed your product to your prospects. That's great.

But, your users are not taking all of that into consideration, regardless of how much they love your brand.

A study by PwC shows that nearly 20% of American customers will give up a product after one failing point. In LATAM that number is about 50%.

Our studies show that the phase with most friction in a smart product/customer journey is the onboarding process. Customers are just giving up when they encounter the slightest set up challenge.

We also know that no UX is perfect and no user is technically sound. Both, could use a bit of help to harmonize.

This is where CX comes into the picture.

Copilot.cx engagement platform detects set up issues in real time and triggers in app messages with the right solution to your users.

Consider us a virtual hand holder that guides your users when they need support the most.

Care to learn how that works - https://lnkd.in/dfQRueU

05/17/2022

Join us and the amazing team from Atomic Robot ( Sam Sontag, Mia Dietrich and John Brady) as we'll share our best app development and user engagement insights that will help you convert more online sales and keep your users continuously engaged with your brand.

Both teams have led the app development and user engagement campaigns for some of the biggest brands on the planet like: Oral B, HP, Motorola and more.

Want to to know these brands secret to success? Tune in on May 26th at 12:00pm EST

To register: https://lnkd.in/dT4iba7W

05/11/2022

Does brand loyalty exist?

How likely is your customer to switch your smart product with that of the competition?

What we are seeing in recent years is nothing short of the Great Brand Abandonment.

Studies show that since the pandemic had started, 40% of Americans stated that they have switched brands. This is double than the same rate in 2019.

If brand loyalty is gone- CX is the answer.

Having the ability to engage your users, personalize the experience to them in ways that will make them feel like the center of your brand, is proven to create continuous brand engagement.

Loyalty Out- Engagement In

Care to learn more on how to keep your customers from drifting away?

Let's chat - https://lnkd.in/dfQRueU

Copilot.cx

10/17/2022

09/11/2022

08/30/2022

08/29/2022

07/18/2022

07/06/2022

06/15/2022

06/08/2022

05/25/2022

05/24/2022

05/17/2022

05/11/2022

Address

Website

Alerts

Shortcuts

Share

Category