Modus Digital

06/02/2026

June is Pride Month — a time to honor the history and contributions of LGBTQ+ people worldwide, as well as acknowledge the challenges the community continues to face. At Modus Digital, we're committed to nurturing an inclusive and safe environment. We look forward to a future where acceptance is the standard, and everyone can live their truth openly and without fear.

05/27/2026

We're hiring! Are you — or someone you know:

✔️ A driven Business Development Representative (BDR)
✔️ with a passion for connecting with prospects and generating new business opportunities
✔️ who loves collaborating with talented teams at the forefront of digital?

If so, we'd love to hear from you. Learn more and apply here: https://hubs.la/Q04hSYbB0

05/21/2026

Positioning isn’t just a brand exercise—it’s a signal. 🔦

🌕 To investors.
🌕 To buyers.
🌕 To search engines and AI systems.

And your website is where that signal becomes visible.

New article from Graham Ericksen on how fintech and PE firms can sharpen positioning and strengthen confidence:

Clear website positioning builds investor confidence before diligence begins. Learn how fintech and PE firms can strengthen positioning and visibility.

05/19/2026

Tomorrow: Join us for The New Visibility Playbook with Graham Ericksen from Modus Digital and Gerard Murphy from Semrush!

We'll be unpacking the GEO measurement gap our B2B CMO Pulse research surfaced — 85% of CMOs say it matters, 46% can't measure it — and walking through what's actually working for the leaders who've closed that gap.

11 AM ET. Free. Show up with your GEO measurement questions, and we'll get to as many as we can in the Q&A.
🔗 https://hubs.la/Q04h2Sfg0

05/12/2026

🚧 Marketing leaders: you told us you're stuck when it comes to AI search. Let's fix that.

Block your calendar for May 20 at 11 AM ET for The New Visibility Playbook: What Marketing Leaders Must Know About AI Search.

Graham Ericksen, Partner & Chief Strategy Officer at Modus Digital, joins Gerald Murphy, Enterprise Evangelist at Semrush, to break down what the B2B CMO Pulse Survey reveals about the shift to Generative Engine Optimization—and why measurement is the sticking point.

We’ll cover:
• New KPIs for AI-driven visibility
• What winning teams are doing
• A practical 90-day action plan

Register now to add this strategic session to your calendar: https://hubs.la/Q04gcT-H0

05/01/2026

May is Asian-American, Native Hawaiian, and Pacific Islander Heritage Month — a time to reflect and celebrate the culture and history of more than 20 million people in the U.S.

At Modus Digital, we're especially inspired by our amazing colleagues, clients, and Modi, all year long!

04/28/2026

Here's a question keeping digital executives up at night: When AI starts choosing for us, how do we design experiences that keep humans meaningfully in the loop?

That's exactly what we're unpacking on June 3 in NYC as part of New York Tech Week by a16z.

Modus Digital is hosting an intimate dinner at Chez Zou for senior B2B enterprise digital leaders, featuring a 20-minute fireside conversation with leaders from Amazon's Rufus and Google DeepMind designing the future of this space:

🔹 The topic: Helping humans choose: From chat to agentic design.

Kristen Kulenych, Partner & Chief Experience Officer, will be hosting. If you're a senior leader working at the intersection of B2B, AI, and experience design, request your seat here: https://hubs.la/Q04dNgjw0

Seats are limited — join us!

04/28/2026

85% of B2B marketing leaders say Generative Engine Optimization is a top priority. 46% admit they can't measure it.

That gap — between strategic conviction and operational confidence — is the defining marketing challenge of 2026 planning. It's also the one most teams will walk into budget season without a clear answer for.

On May 20 at 11 AM ET, Graham Ericksen (Partner & Chief Strategy Officer, Modus Digital) and Gerard Murphy (Enterprise Evangelist, Semrush) are unpacking The New Visibility Playbook — what visibility means when search becomes answer-first, and how to build a measurement model that earns trust at the leadership table.

Free, 45 minutes, built for the conversations you're about to have with your board.

Register (link in comments) →

04/22/2026

We only get one 🌍. This Earth Day, we're reminded that it takes collaboration, design, and innovation to reduce our impact and accelerate sustainability. Together, we can reduce carbon emissions and make meaningful progress to help communities thrive.

04/21/2026

We're in a new era of pharma marketing. To thrive in this next wave of DTC engagement, pharma leaders must design conversation-centric systems, not decision trees.

🔗 Learn about the emerging discipline of conversational UX for pharma in Jay Erickson’s article: https://hubs.la/Q04cXdcW0