04/19/2022
Project Spotlight 🎞🌏📈
As we head into Earth Week, we wanted to highlight a project for our client MetLife, and the work that we’ve done for their Sustainability Team.
When it came time for their annual Sustainability Report, we saw the opportunity to transform their 168-page document into a standout public message, and make all of the great work that they’re doing more digestible for a much wider audience. We pitched the idea of creating a narrated video as a way to take the most impactful and engaging info from the report, and bring it to life outside of a static document.
We took our expertise in the area, and worked with their team to write the script and collaborate on the video production for the final piece. From there, we built the strategy for, launched, and ran a paid media campaign across LinkedIn, Facebook, and Twitter to amplify their impact.
We saw an opportunity, provided a solution they hadn’t considered, and struck gold. For that, we’re pretty proud. Take a look at the video, and click through the link-in-bio to see more 📽