What are the opening hours?

Tuesday 12pm - 11pm Wednesday 12pm - 11pm Thursday 12pm - 11pm Friday 12pm - 11pm Saturday 12pm - 10pm

Published By Sumz

Home
United States
New York, NY
Published By Sumz

- NYC Based Graphic + Web Designer 👩🏽‍🎨
- Help people to bring their design visions to life ✨

10/27/2026

Black Friday might feel like it’s still far away, but October is exactly when you should be getting your strategy together.
Before November arrives, you should know:

What are you offering?
Which products or services are you promoting?
What is the goal of the campaign?
What content will you need?
Do you have enough stock?
Is your website ready?

Is your booking or checkout process clear?
And if you have an email list, have you thought about how you’ll communicate with those customers?

Most importantly, don’t wait until Black Friday week to tell your audience that you have an offer.
Build awareness before you need the sale.
Give people time to discover the product, understand the offer and become interested.

Black Friday is not just a discount day.
It’s a marketing campaign that needs preparation.
Save this as your Black Friday checklist.

10/15/2026

If the majority of your med spa content is simply treatment promotions, before-and-afters and “book now” posts, you may be missing a huge part of the customer journey.
People don’t always need more reasons to see that you offer a treatment.

Sometimes they need reasons to trust you enough to consider booking it.

Teach them.
Answer their questions.
Explain the process.
Show the people behind the business.
Share appropriate results and real client experiences.
Show the environment and attention to detail.

And yes, tell them how to take the next step when they’re ready.

Your treatment is only one part of your marketing.
Your expertise and the experience around that treatment matter too.

Save this if you manage a med spa or aesthetics business.

10/07/2026

If you’re a hairstylist, nail tech, makeup artist, lash tech, barber or esthetician and you constantly find yourself asking, “What am I supposed to post today?” — start here. 🤍

Your content doesn’t have to be complicated.
You need a healthy mix of content that shows your work, teaches your audience, gives people an idea of the experience you provide, allows them to get to know the person behind the business and gives potential clients proof that they can trust you.

And don’t forget the most basic part:
Tell people what to do next.

If someone loves your work, how do they book?
If they have a question, where should they go?
If they aren’t ready to book, what should they do?
Good beauty content isn’t just about looking pretty on Instagram.

It’s about helping the right person move from “I like this” to “I trust this business” to “I want to book.”

Save this for your next content-planning session and send it to a beauty business owner who needs content ideas.

Address

New York, NY

Opening Hours

Tuesday	12pm - 11pm
Wednesday	12pm - 11pm
Thursday	12pm - 11pm
Friday	12pm - 11pm
Saturday	12pm - 10pm

Website

https://linktr.ee/publishedbysumz, http://behance.net/publishedbysumz

Alerts

Be the first to know and let us send you an email when Published By Sumz posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.