08/31/2026
What’s one marketing trend in pizza that you’re not buying into?
At Pizza Expo, we asked Giovanni | Pizza Di Farfalla for his hot take, and he didn’t hold back: influencers reaching out to shops asking to be paid for a video.
Paid partnerships can absolutely work. But when a creator reaches out first expecting free food or payment, it can feel a little different.
What do you think? Should pizza shops pay influencers who reach out to them first?