FinMkt

Name: FinMkt
Address: New York, NY, US
Telephone: +1 917-633-4241

Innovative, embedded turnkey and customizable loan, financing and payment SaaS for banks, credit unions and enterprises.

Revolutionizing embedded lending and payments technology. FinMkt’s award-winning cloud-based technology powers innovative consumer lending, point of sale financing, and payment solutions for lenders and enterprise partners of all sizes. Banks and credit unions with cumbersome legacy technology can become more competitive, adapt to market changes, and exceed customer expectations by leveraging soph

isticated end-to-end and modularized, API-driven financial technology to design unique solutions, workflows, and UX/UI with minimal lift. Enterprise partners can own their destiny with bespoke multi-lender point of sale financing and full payments solutions under their own trusted brand. Offer customers easy to use, realtime financing for applicants across the credit spectrum and credit card, check and ACH payments with no additional hardware. FinMkt’s customized solutions are built for speed to market, developed by a highly experienced team, and backed by white glove service and 7-day live support.

06/02/2026

Big news! 🎉 FinMkt has been named one of Inc's Best Workplaces of 2026!

This is a testament to the incredible team we've built together. We're grateful for every person who makes FinMkt a great place to work every day.

Learn more: https://www.inc.com/best-workplaces

05/26/2026

A single credit policy may not capture the full picture anymore. As borrower profiles diverge, lenders need sharper tools to identify risk, opportunity, and fit.

05/18/2026

A renovation estimate is not created in isolation. It reflects labor, materials, logistics, availability, and sometimes global events far outside the job site.

05/14/2026

Women-led fintech is no longer a niche, it's the future of financial innovation.

Kay Koplovitz's Springboard Enterprises has long championed women founders, and their continued commitment to the fintech space is a strong signal for the industry.

At FinMkt, we believe diverse leadership drives better outcomes, in product, in access, and in impact.

A great read for anyone building or investing in the future of finance.

https://www.forbes.com/sites/nicolecasperson/2026/05/14/kay-koplovitzs-springboard-enterprises-bets-on-women-led-fintech/

04/15/2026

We're proud to announce that our Founder & CEO, Luan Cox, will be speaking at the Official New York Fintech Week Conference, April 28–30, 2026.

NYFW is where 600+ of the most influential founders, investors, and operators in financial technology come together for three days of bold ideas, real conversations, and forward-looking discussions shaping the future of finance right at the heart of global markets.

Tickets and summit details are available at the link below:

📍 Penn 2, 2 Pennsylvania Plaza, New York
🗓️ April 28–30, 2026
🎟️ https://luma.com/FTW_NYC26

02/18/2026

Big news at FinMkt! 🎉

Our President & CEO, Luan Cox, has been recognized as a Top Female in Fintech 2025 by The Financial Technology Report.

Luan's leadership continues to shape the future of lending technology, and this recognition reflects the passion and innovation she brings to everything she does.

Thank you to The Financial Technology Report for celebrating the incredible women driving change across our industry. We couldn't be more proud.

01/22/2026

Big news 🎉 Our CEO, Luan Cox, has been named the recipient of The Academy of Fintech’s 2025 Innovator of the Year Award.

A well-deserved recognition of her category-defining leadership and continued impact across fintech infrastructure. Huge thanks to Nicole Casperson and Fintech Is Femme for this honor. We’re grateful to be part of such an incredible community.

We can’t wait to celebrate at the FEMMYs in NYC on Feb 16!

01/21/2026

Your CRM math:

100 old estimates
$25K average project
15% conversion rate with financing

= $375K in revenue already sitting there.

Stop chasing only new leads. Here's how to convert what you already have:

[https://www.finmkt.io/blog-posts/stop-leaving-money-in-your-crm-how-to-convert-old-estimates-into-funded-projects]

01/16/2026

Emergency repairs provide urgency.
Dream projects provide aspiration.
Dead zone projects provide neither.

Read the article to see how contractors can turn this overlooked segment into an untapped growth opportunity.

[https://www.finmkt.io/blog-posts/the-5k--15k-dead-zone-why-mid-sized-projects-need-a-different-financing-strategy]

01/12/2026

🎉 BIG NEWS at FinMkt! 🎉

We're thrilled to announce that Kellie Linfoot has joined our team as Vice President of Home Improvement Solutions!

With an incredible 21-year track record as VP of Consumer Finance at Dreamstyle Remodeling/Renovo Home Partners, Kellie brings unparalleled expertise in home improvement financing and deep industry insights that will be transformative for FinMkt and our partners.

In her new role, Kellie will:
✨ Drive product innovation tailored specifically for the home improvement industry
✨ Forge strategic partnerships with leading home improvement enterprises
✨ Leverage her extensive field experience to enhance our embedded lending solutions

What excites us most? Kellie's impeccable reputation and rare combination of understanding both the contractor/merchant perspective AND the financing technology that powers growth. She's lived the challenges our partners face and knows exactly what solutions they need to scale.

This hire reflects FinMkt's commitment to being more than just a technology provider—we're building the most industry-informed, partnership-driven platform in embedded consumer finance.

Kellie, we couldn't be more excited to have you on the team! Welcome to FinMkt! 🚀

Address

New York, NY

Telephone

+1 917-633-4241

Website

http://finmkt.io/

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