BlueSwitch

07/24/2023

Strong relationships are built on solving problems together. Let's build something great. 💪💻

06/22/2023

AI Empowers Ecommerce Store Owners

Ai empowers Ecommerce Store owners

06/21/2023

VR Tech in Ecommerce: Embracing the Virtual Revolution

As Virtual Reality extends into the eCommerce, a new era of online shopping is dawning is poised to revolutionize the entire industry. Is your brand ready?

06/21/2023

Attention marketers! 📢 Are you keeping up with the latest SEO trends for 2023? WordStream by LOCALiQ has compiled a list of the top 12 SEO trends that you need to optimize for this year.

Some of the key trends include:

1. The new "E" in E.A.T - Google now considers the experience of the author or creator when evaluating the quality of content.
2. Audience-targeted, not traffic-targeted content - Creating content that benefits your target audience is essential for ranking success in 2023.
3. Increased emphasis on author authority - Google wants to make sure that the content that ranks in 2023 is produced by real people with real audiences in mind.
4. Satisfying, helpful content - Google's new emphasis on "helpful" content means that users should feel "satisfied" by the content they click on in the SERPs.
5. A.I content and content writing software - The use of AI content will likely increase in 2023, but marketers can leverage these tools to help speed up their content workflows and still create original, quality content.

Make sure you're aligning your SEO strategy with these trends to stay ahead of the game and improve your search engine ranking. Check out the full article on WordStream by LOCALiQ for more insights and tips. 🚀

Learn the top SEO trends of 2023 so you can maximize your ranking and traffic—including E-E-A-T, helpful content, author authority, and more!

06/19/2023

7 Best Practices to Improve Email Deliverability

Email marketing campaigns rely on one key factor: deliverability. We'll show you our top 7 best practices to improve your email deliverability score.

06/17/2023

Are you targeting the right audience with your CTV advertising? According to The Current , marketers should consider "silver streamers," defined as viewers aged 55 or older, when it comes to ad-funded CTV.

Senior consumers make up the wealthiest consumer cohort in the world, and by 2030, they are projected to spend just under $15 trillion, up from $8.7 trillion in 2020. In fact, silver streamers on average make up 10 to 15 percent of countries' populations worldwide.

While many marketers focus on younger generations, older viewers are already driving streaming's growth in the U.S. and are likely to drive future growth for CTV advertising globally. And with the added specter of a worldwide cost-of-living crisis and economic downturn, creating ads that draw in wealthier silver streamers might be a matter of survival for global brands.

So, it's time to expand your target audience and consider silver streamers in your CTV advertising strategy. They may be more used to ads than younger generations and represent a disproportionate interest in ad-funded plans. Plus, attracting a consumer who's in their late 50s could mean having 20 years of good business.

Read the full article on The Current to learn more about the rise of ad-funded CTV and why silver streamers should be on your radar. 📺💰 https://hubs.la/Q01SJ21q0

06/16/2023

Blog Posts: Does Google Even Pay Attention to Them Anymore?

Blogs have been around since the earliest days of the internet. But in the age of instant answers and AI-driven search, are blog posts still relevant?

06/14/2023

AI is revolutionizing the marketing industry, but the most important part of AI is the human intelligence behind it. 🧠 In a recent article on Marketing Week, Dr. Catherine Kelly, Managing Director of Media and Science at Jaywing, explains why human thinking must remain at the heart of AI to ensure that systems align with human values, are transparent, accountable, and beneficial, and that any negative consequences are identified and mitigated.

The article highlights the importance of human intelligence in the following areas:

1. Knowing what you want to know
2. Designing AI with insight so that it's fit for purpose
3. Interpreting outputs
4. Looking to the future

As marketers, it is essential to ensure that human intelligence leads the thinking in these areas to make positive business decisions. AI can interrogate and produce insights from huge datasets beyond any human capability, but it lacks the context and understanding that comes from human experience of the world. So, human thinking must remain at the heart of AI for now.

Read the full article on Marketing Week to learn more about the role of human intelligence in AI and how it can help you take your marketing efforts to the next level. 🚀

Artificial intelligence is a powerful and exciting technology with the potential to revolutionise many industries, including marketing. However, human intelligence ultimately determines how effectively AI is used to drive real-life benefits.

06/12/2023

Attention all fellow marketers!
📣 According to Marketing Week's 2023 Career and Salary Survey, data analysis is the biggest skills gap in marketing teams. 😱 With data playing an increasingly important role in allowing brands to get closer to their target customers, it's crucial for marketing teams to have the skills to analyze and interpret data effectively.
The survey found that more than a third of respondents identified data and analytics as an area businesses are looking to improve, with content and copywriting skills and social media skills also lacking. However, businesses are taking steps to bridge these skills gaps, with 43.7% of marketers saying their businesses are hiring external talent, and more than a third upskilling their existing staff.
Stay ahead of the curve and make sure you and your team have the necessary skills to succeed in the current and future marketing environment. Check out Marketing Week's Anatomy of a Marketer series for a closer look at the marketing skills that are needed for success. 🚀

Marketing Week’s 2023 Career and Salary Survey reveals the skills gaps businesses are identifying, with a lack of understanding around data and analytics coming top.

06/07/2023

70% of All eCommerce Carts Are Abandoned - Find Out Why - Learn why over 70% of all eCommerce shopping carts are abandoned by shoppers before they ever make a purchase. The reasons might surprise you.

Learn why over 70% of all eCommerce shopping carts are abandoned by shoppers before they ever make a purchase. The reasons might surprise you.

06/05/2023

Three Ways To Create A Great Ecommerce UX Experience - How to better your ECommerce user experience

A better user experience can have a huge impact on conversions, sales, and sentiment. Learn three ways to improve UX in your eCommerce storefront.

09/07/2022

We are hiring! We are seeking a mid-level BDR to join forces with our sales and marketing team!

Please view the link and share with your network.

https://hubs.la/Q01lNlw00

"Start where you are. Use what you have. Do what you can." -Arthur Ashe