Craftsman Plus

08/24/2026

More ads ≠ better results.
So what actually makes creative perform?

The new Creative Benchmark Report 2026 breaks down what actually drives creative performance: from production volume and CTR benchmarks to identifying the small percentage of creatives that drive the majority of spend.

We’re proud to have contributed to the report with insights on live-moment creative and how one event-specific interactive ad delivered 442x the reach of its evergreen equivalent.

If you’re thinking about how to make your creative work harder, this is worth a read.

👉 Read the full report: https://hubs.li/Q04pZ-X20

CTR, CVR, and CPM benchmarks by vertical and channel, plus the data on where creative performance actually comes from. With practical insights from NewForm, CRAFTSMAN+, Liftoff, MobileAction, and SplitMetrics.

08/19/2026

Give it a URL. Get your creative rebranded.

CRAFTSMAN INTELLIGENCE opens the website, scans it, pulls the assets, generates matching ones, and swaps them into your ad. App store link works. Brand guidelines PDF works.

The asset hunt is over.

Live today.

08/17/2026

PLAY v5.3 is live.

Any SVG becomes an editable shape layer. The code layer gets sound, physics, and progression. Effects, live event monitoring, and a timeline rebuilt for precision.

Every layer just got more capable. Swipe for the highlights, full notes here - https://help.craftsmanplus.com/home/release-notes -v5.3

08/14/2026

AI made a solitaire game. A real one.

100 scenes. Thousands of layers. All 52 cards, playing by actual solitaire rules. Generated, not hand-built.

Then the important part: every single layer is still yours to edit. Swap an image, nudge a position, tweak anything.

CRAFTSMAN INTELLIGENCE builds it. You still get to touch every piece.

08/12/2026

Your AI stack: an ideas tool, a research tab, a generator you can't edit, and analytics that show up after the damage is done.

Ours: one chat, inside the editor. It brainstorms concepts, backs them with performance data, builds on the canvas in real time, and pinpoints exactly where users drop off.

CRAFTSMAN INTELLIGENCE is here. In beta now.

The whole loop. One AI.

08/11/2026

Moving a logo shouldn't require a conversation.

Most AI ad tools: type a prompt, wait, pray the model got it right. CRAFTSMAN INTELLIGENCE: select the layer. Drag it. Done.

AI where it speeds you up. Direct control everywhere else.

Prompts are optional. Pixels are yours.

08/08/2026

10 years of experience required. I had zero. Applied anyway.

Made the final round. Interviewer asks why he'd ever hire a kid who just graduated.

Because I got this far with nothing. Mold me.

And it was mobile advertising. Mobile itself was barely 10 years old. Nobody had that resume.

Hunger beats the job posting. Built CRAFTSMAN+ on it.

Full episode - https://podcasts.apple.com/us/podcast/signal-noise/id1827975569?i=1000779691716)

07/29/2026

1 live moment. ⚡️
2 interactive ads. 🤳
1 critical variable. 🚨

442x more reach. 📈

What can events like the FIFA World Cup 2026™ teach us about maximizing interactive creative performance?

It’s all in the timing.

Stop ghosting the live window. ⚽🔥

Get the playbook. Download Now - https://hubs.li/Q04pZ-X20

07/27/2026

Everyone is using AI to make more ads. Almost nobody is making them more relevant.

That's the gap right now. Gen AI solved creative volume. But relevancy decays fast: the World Cup is on, a striker goes down, and suddenly your ad is stale.

So we ran a test. Took an advertiser's evergreen interactive concept and made it live, updating dynamically off sports betting odds and whatever was happening in the game.

442x the reach of the evergreen version. Conversion rate from 1.7% to 5.7%. A 3.4x lift.

That case study is now in Singular's Creative Benchmark Report 2026, next to the numbers every UA team should have on hand: CTR, CVR, and CPM benchmarks by vertical, proof that creative volume doesn't correlate with performance, and why the top 10% of your creatives eat up to 95% of your spend. CRAFTSMAN+ contributed the live-moment chapter.

Grab it free: https://hubs.li/Q04pZ-X20

Make your ads relevant. Make them fun.

07/22/2026

Static assets don't win live moments. Period.

The FIFA World Cup 2026™ just handed performance marketers the clearest signal of the year, and most teams missed it.

We broke this down in 's Creative Benchmark Report 2026. One interactive ad. One live moment. One account. The results against its evergreen control weren't close.

Relevance scales. Static doesn't.

Don’t let your creative strategy miss the moment.

Get the data, playbook, and the full breakdown. https://hubs.li/Q04pZ-X20