Sprinklr

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Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint. By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights. Today, 1,900+ enterprises — including Microsoft, P&G, Samsung, and 60% of the Fortune 100 — rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Yes, we’ve talked about AI a lot this week. 😅 But one idea keeps coming back: AI isn’t the outcome. Impact is.CX Today c...
10/29/2026

Yes, we’ve talked about AI a lot this week. 😅 But one idea keeps coming back: AI isn’t the outcome. Impact is.

CX Today connects the dots from on context, human judgment + proof:

Sprinklr launches Marketing AI Agents beta and “Show Your Work” research, tying customer-facing AI to governance, action, and proof.

92% say AI is working. Only 27% can prove it.That gap matters.In new research from Sprinklr and Metric Sherpa, we survey...
10/28/2026

92% say AI is working. Only 27% can prove it.

That gap matters.

In new research from Sprinklr and Metric Sherpa, we surveyed 807 marketing, service, and CX professionals involved in customer-facing AI to understand how organizations are measuring what AI is actually changing.

The takeaway: confidence in AI is high. The evidence behind it has some catching up to do.

Our new Show Your Work report looks at what separates AI success stories from AI success stories you can actually substantiate, with a practical framework for defining outcomes, ownership, baselines, comparisons, and review.

If AI is creating value, we should be able to show the work.

Explore the research + score your approach: https://ms.spr.ly/6185a0TDB

10/21/2026

Your customers have more ways to tell you what they think. Now, video is one of them.

New Video Feedback in Sprinklr CFM lets customers respond with video and audio, giving teams more context than a survey response alone can capture.

More signal. More context. A better understanding of what your customers actually mean.

See what’s new in Sprinklr Insights: https://ms.spr.ly/6184avDM4

A new advertising channel just entered the media mix. ChatGPT Ads give advertisers an opportunity to show up while peopl...
10/14/2026

A new advertising channel just entered the media mix.

ChatGPT Ads give advertisers an opportunity to show up while people are actively researching, comparing, and considering their options inside AI conversations.

That's the exciting part.

The operational reality? Marketers still need governance, approvals, optimization, and measurement to make a new channel scalable.

ChatGPT Ads are now available in Sprinklr, bringing those campaigns into the same advertising operation teams already use across channels.

Experiment with the channel. Not the operating model.

Read more 👉 https://ms.spr.ly/6189aSI0t

What are we most excited for at CXUnifiers? Honestly, picking four things was the hard part. The people. The stories. Th...
10/12/2026

What are we most excited for at CXUnifiers?
Honestly, picking four things was the hard part.
The people. The stories. The hands-on learning. The conversations you can’t really plan for until everyone’s in the same room.

We pulled together a few highlights worth getting excited about. 👉

📍 San Diego | October 26-28

See you soon. ☀️

Grandes ideas. Grandes conversaciones. Una increíble Ciudad de México. 🇲🇽✨Desde conversaciones sobre experiencias del cl...
09/09/2026

Grandes ideas. Grandes conversaciones. Una increíble Ciudad de México. 🇲🇽✨

Desde conversaciones sobre experiencias del cliente impulsadas por IA hasta aprendizajes prácticos sobre cómo convertir insights en acción, Sprinklr User Network reunió a una increíble comunidad de líderes con ganas de aprender, compartir y conectar.

Un enorme agradecimiento a nuestros speakers, asistentes y al equipo de LATAM, cuya pasión, experiencia y colaboración hicieron de este encuentro una experiencia inolvidable.

¿La mejor parte? Las conversaciones no terminaron cuando acabaron las sesiones. 💙

Desliza para ver algunos momentos del evento 📸



Big ideas. Great conversations. Beautiful Mexico City. 🇲🇽✨

From discussions on AI-powered customer experiences to practical lessons on turning insights into action, Sprinklr User Network brought together an incredible community of leaders eager to learn, share, and connect.

A huge thank you to our speakers, attendees, and the LATAM team whose passion, expertise, and collaboration helped make the experience so memorable.

The best part? The conversations didn’t stop when the sessions ended. 💙

Swipe through for a few moments from the event 📸

08/05/2026

Here’s the uncomfortable truth: brands miss moments because they can't see fast enough. By the time scattered data and siloed tools manage to surface insights, the conversation has moved on.

Sprinklr was built to fix exactly that 🙌

Our AI captures millions of signals across 30+ channels across social, forums, reviews, and even your competitors, and turns them into real-time marketing intelligence, so your team sees the moment forming, and moves first.

Win the moment with Sprinklr 👉 https://ms.spr.ly/6189vh0b7

The future of customer service isn't determined by how many conversations AI can handle.It's determined by how many conv...
08/04/2026

The future of customer service isn't determined by how many conversations AI can handle.

It's determined by how many conversations customers can trust.

A leading health and beauty retailer combined knowledge-grounded AI, governance controls, and human advisor handoffs to scale support across digital channels while maintaining the quality customers expect.

📈 13,500+ customer cases supported
📈 98.5% of responses grounded in approved knowledge

📖 See how they did it: https://ms.spr.ly/6186aBJQk

08/03/2026

Last year, we reimagined extraordinary in Nashville 🎶

This year, we're bringing the conversation to San Diego ☀️

The AI conversation has evolved. The focus is no longer on what's possible. It's on what's delivering measurable impact for customers, employees, and businesses.

That's what CXUnifiers 2026 is all about.

Join enterprise leaders from around the world for an event filled with customer stories, peer-to-peer conversations, hands-on learning, and practical insights into how organizations are turning AI investments into real outcomes.

📍 San Diego
📅 October 26-28, 2026

🎟️ Secure your ticket at early bird rates: https://ms.spr.ly/6188aBJse

07/29/2026

The fastest teams aren't the ones skipping governance.

They're the ones building it into the process.

When approvals, guardrails, and workflows are integrated from the start, marketers spend less time chasing reviews and more time creating, publishing, and responding to what matters.

That's how brands move fast without creating risk.

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441 9th Avenue 12th Floor
New York, NY
10001

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