Octane11

12/14/2022

✋👩‍💻📡 A recent study showed that as much as 90% of the B2B buying journey is complete before a buyer even raises their hand to speak with a sales rep. So if you’re a B2B Sales or Marketing leader waiting for your ideal prospects to fill out a “contact me” form, you might be waiting a very long time.

The good news is that prospects are also engaging with more channels than ever as they’re doing their research - 10 on average and rising! This creates a great opportunity for B2B teams to identify buying signals that can help them prioritize and customize proactive outreach to target accounts. The key is to synthesize all of that channel data at the account level to make it actionable - and Octane11 can help you achieve this.

For more details on this trend and how Octane11 can help. See our latest LinkedIn newsletter!

The B2B buying journey is complex, time-consuming, and constantly evolving. The selection of technologies available to B2B marketers is overwhelming, to say the least - officially crossing the 10,000 mark, according to the latest count by chiefmartec.

11/11/2022

It’s 11/11…our favorite day of the year! It’s Veteran’s Day, it’s Singles Day, and it’s also the day that the Octane11 team looks back at our major milestones for the last 12 months. This year is particularly special, because we’re also announcing the release of Version 2.0 of our B2B Data Integration and Analytics platform. This release represents a giant step forward for helping our B2B CMO, CRO and CEO clients get a better handle on the wide array of go-to-market apps they use daily, so they can improve efficiency and drive more impact with less effort. For more details on this major release and other key milestones over the last year - read on!

http://ow.ly/iyMr50LBcn2

08/03/2022

According to a 2021 MIT Technology Review and Databricks study 🧮 , “Only 13% of organizations are delivering on their data strategy.” Just 13!! That’s pretty scary…but is it really surprising? 🤔

The study cites data architecture as the fundamental culprit and we agree…but the solution may not be what you think.

At Octane11 we break through the challenges of synthesizing data across teams – specifically for B2B companies. We call this “Transformation+” which helps our clients take advantage of their unified data immediately. To learn more about how we can help you, read on!

http://ow.ly/wPUF50KaMZl

🔬 🍕 🤨 Just 13% of companies are successfully leveraging their internal data according to an MIT Technology Review and Databricks study. Just 13%!! That...

11/11/2021

🎖 😍 🔋 🧗. Today we’re celebrating Veterans Day, Singles Day...and also Octane11/11 Day!! This is the day that the team here at Octane11 celebrates our annual milestones. We’re on a mission to turn the exploding volume of data being captured across the enterprise into truly actionable insights — specifically for B2B companies. Today, on our second anniversary, we’re celebrating 5 major milestones across clients, product, KPI’s, team growth and new funding.

If you’re a B2B revenue leader, looking for a better way to wrangle your data, so you can spend more time being strategic...please reach out! If you’re a B2B sales, marketing or product expert, a data engineer or data scientist, interested in finally fixing the "Transformation" layer of the "modern data stack" for the next wave of B2B companies, come join us on this mission!

Want to learn more about what we’ve been up to and where we’re headed? Read on!

Today is 11/11. It’s Veteran’s Day.

09/23/2021

We always love the annual 🏆 Stackie Awards 🏆 created by Scott Brinker. The winners announced last week - Betway, Itaú, Juniper Networks, Philips, and SAS Institute - went above and beyond, laying out the tools and structures they use every day to drive their business. One can’t help but marvel at the breadth of the tools they use (the winners use an average of 48 tools each! 🛠️) and also the lack of a an single dominant vendor in the landscape (Google, Adobe and Salesforce are the largest, but none of them accounts for more than 10% of any of the winners’ stacks). 🧮

Interestingly, just this week Oracle announced the launch of “Oracle Fusion Marketing” which aims to unify key steps of the B2B sales and marketing stack. Clearly, fragmented martech/salestech stacks are a problem and we’ve got a POV on how to get started rationalizing your own set of tools without needing to hire a team of data engineers...🛫

https://www.linkedin.com/pulse/stackies-oracle-fusion-data-engineers-you-dan-rosenberg

I just love the Stackie Awards. Created by Scott Brinker, the head of ecosystem over at HubSpot and editor at chiefmartec.

06/23/2021

Marketing teams oversee the vast majority of digital touchpoints - 🖥️ websites, 📥 email, 📣 social, 💬 chat, 🌐 web ads, 📺 TV ads, 🗺️ outdoor ads, 📬 direct mail, 🎙️ webinars, etc, etc. - and the intent signals generated by engagements with those touchpoints can be extremely valuable to the entire organization. See our latest post for some quick ways to make your data usable across the org - and some actual examples of how to use it!

https://www.linkedin.com/pulse/unlocking-b2b-marketing-datafor-entire-enterprise-dan-rosenberg-1c/
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In recent years, B2B Marketing and Sales teams have become increasingly well aligned - on targeting the right accounts, making marketing engagement data actionable for sellers, etc., BUT what about aligning Marketing with the rest of the enterprise?! Marketing teams oversee the vast majority of digi

03/23/2021

Don’t miss the 2021 edition of ANA’s B2B Marketing Conference this week! We are particularly excited about the panel “Are and B2C Marketing Really that Different?” 👨‍👩‍👧‍👦 vs 💼 led by Abhijit Shome, a topic sure to stir up some healthy debate. Our CEO Dan Rosenberg is kicking it off early in his latest blog post on the top three unique needs of B2B marketers. See you there!

http://ow.ly/pjBT50E6hRC

The 2021 Edition of the ANA B2B Marketing Conference is coming up this week and I’m super excited about all the great content teed up: agile marketing, AI-driven personalization, privacy concerns, new challenges in a post-pandemic world, the value of creative in B2B, purpose-driven marketing, and ...

02/16/2021

🏈 Post Super Bowl we are still marveling at the creativity of the top consumer ads played during the game -- 🇳🇴 “No Way Norway” from GM, 🔻 “Flat Matthew” from Doritos, and that 5-second ad from 👾 Reddit. B2B ads can be stereotypically boring by comparison, but they don't have to be! Check out our latest post to see three common misconceptions leading B2B companies to underinvest in creative thinking...and our take on what you can do to break through these blockers.
http://ow.ly/82aA50DBNQd
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It’s been over a week since the Super Bowl and I’m still marveling at the creativity of (some of) the consumer ads that played during the game -- “No Way Norway” from GM, “Flat Matthew” from Doritos, and that 5-second ad from Reddit (yes, I paused to read it) topped my list. That said, I...

01/29/2021

If you’ve ever wondered whether a campaign in your multitouch attribution model really deserves credit, you’re not alone. Once the great hope of B2B digital marketing – driving clarity on which channels “deserve credit” for which conversions – multitouch measurement now finds itself in the depths of the “Trough of Disillusionment” - according to Dan Rosenberg's spin on Gartner’s “Hype Cycle for B2B Digital Marketing.”

Check out his full post to see what other technologies are sliding into the trough and his take on what catalysts will help them make their way out.

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In Part 1 of this post last week, I riffed on Gartner’s 2020 Hype Cycle for Digital Marketing, exploring where various technologies would sit on the curve from a B2B-specific perspective. We covered technologies that are “On the Rise” and “At the First Peak” - the part of the curve that se...

01/21/2021

Gartner’s July 2020 🎢 Hype Cycle for Digital Marketing calls out the overhyped areas in digital, estimates when innovations and trends will reach maturity, and provides actionable advice to help organizations decide when to adopt new tools and strategies. It's one of our favorite industry reports! This week we gave the hype cycle a B2B spin to help B2B marketers decide which technologies are really ready for adoption. That meant pulling out a handful of B2C trends and adding in a few that are of particular interest for B2B marketers.

Do you agree with these placements? What other trends should be included and where would you place them?

https://www.linkedin.com/pulse/hype-cycle-b2b-digital-marketing-part-1-dan-rosenberg/

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One of my favorite recurring reports is the Gartner Hype Cycle, which is published at various times throughout the year covering a range of technology categories. In Gartner’s words, “They highlight overhyped areas, estimate when innovations and trends will reach maturity, and provide actionable...

01/07/2021

Are your B2B marketing campaigns truly multichannel? Are your marketing tactics and tools working in sync? If you hesitate responding yes then you likely need to revisit the parable of the Blind Men and the Elephant. Dive into our latest blog post to see what B2B marketers can learn from this age-old tale.

https://www.linkedin.com/pulse/what-b2b-marketers-can-learn-from-blind-men-elephant-dan-rosenberg/

The parable of the “Blind Men and the Elephant” is a visceral story about the power of perspective. It is also quite relevant for B2B marketers for both how they tell the story of their business and for how they execute their own marketing tactics.

12/17/2020

🔍 This week we’re taking a look at the largest B2B marketers in the U.S. by state to see what we can learn from their tech and tools. Map Infographic 🗺️ + Data Analysis 📊 + Top 10 List = 💥 What are the top technologies deployed at these companies? Do B2B’s use more or less tracking technology than their B2C peers on average? You might be surprised by the answer - and what you can learn for your own B2B tech stack.

http://ow.ly/6Ue450COrSA
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This week I’m taking a look at the largest B2B marketers in the U.S.