03/07/2024
AI in content? You should incorporate it into your content strategy in some capacity. But do it responsibly.
What does that look like? Michael Icon King was quoted on Content Marketing Institute today:
• AI is not an end-all-be-all solution.
• Use AI to improve your workflows and get more out of the team.
• Limit AI to co-creating awareness content because content deeper in your funnel requires more expertise.
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.