Nudge

05/09/2025

Edition #491: Google Yay/nay - On is Google growing or not? AI trends & Linkedin as the new creator spot.
https://giveitanudge.com/google-yay-nay/

05/02/2025

Edition #490: Outposts - On the outpost play, zero followers required and Bernard Arnault.
https://giveitanudge.com/outposts/

04/25/2025

Edition #489: Punditry - Punditry, Lyft ads & cookies. https://giveitanudge.com/punditry/

04/11/2025

Edition #488: Right questions - Asking the right questions, the platform generated content era & Quake.

Edition #488 Asking the right questions, the platform generated content era & Quake. One thread of chat at this weeks breakfast was on this idea of the fourth content era, content created by platforms. And that this now, is the aim for brands, to make sure platforms are fed with the right ingredient...

04/04/2025

Edition #487: CHIPS - On CHIPS not Cookies, AI driving content quality & new Spotify ad announcements.

Edition #487 On CHIPS not Cookies, AI driving content quality & new Spotify ad announcements. CHIPS not cookies, CHIPS stands for: Cookies Having Independent Partitioned State. I mean who is in charge of naming these things ha. And it is an interesting novel concept, it enables a ‘third party’ c...

03/28/2025

Edition #486: Play - On creating time to play, AI’s impact on agencies & Discord is getting mobile ads.

Edition #486 On creating time to play, AI’s impact on agencies & Discord is getting mobile ads. On creating time to play, AI’s impact on agencies & Discord is getting mobile ads. Coming next week I’m going to give readers a preview of a new newsletter from me. It’s called Dux, and it’s a s...

03/21/2025

Edition #485: Change fatigue - On the risk of change fatigue, Perplexity’s Squid Games & Netflix engagement.

Edition #485 On the risk of change fatigue, Perplexity’s Squid Games & Netflix engagement. Had a great breakfast this week, getting folks together to chat on all things media. Funnily enough, a lot was around last weeks topic, how LLMs are driving traffic, getting your company mentioned in them, w...

03/14/2025

Edition #484: LLM referrals - A rapid uptick in new users from LLMs, brand safety AI agents and Substack goes brand.

Edition #484 A rapid uptick in new users from LLMs, brand safety AI agents and Substack goes brand. We all saw it coming, the growth of LLMs as an acquisition source, but interesting to see two businesses in the past week note their growth directly from them. Mercury bank, and Vercel app platform bo...

03/07/2025

Edition #483: Search wars -

This weeks note includes; Twitter sells MoPub, publisher traffic goes up 40% during Facebook downtime and VC content.

02/28/2025

Edition #482: Cross platform - Cold plunges, bug bounties & cross platform measurement.

Edition #482 Cold plunges, bug bounties & cross platform measurement. Over New Years, I had the pleasure to stop in Oslo, is it even a city right? The harbour was all frozen over, and dotted around the harbour are these floating havens of warmth. Wood fired saunas. Naturally I had to. After securing...

02/14/2025

Edition #481: Metrics models - Which will win, metrics vs models. Bluesky monetization and that Adalytics report.

Edition #481 Which will win, metrics vs models. Bluesky monetization and that Adalytics report. This is neat, Graze is helping Bluesky monetize their feeds but also build your own social network in a way. Simple, good ex*****on, I should try out the ad product. Late last week we also had the latest....

02/07/2025

Edition #479: New take - On the benefits of our new week, new take culture, Gemini Ads & do we have a Google cookie resolution.

Edition #480 On the benefits of our new week, new take culture, Gemini Ads & do we have a Google cookie resolution. New week, new take. The common joke is how the public conversation quickly swaps from one topic to another, meaning the experts now need to recalibrate on a new topic. We’re all guil...