Optimove

Optimove Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product.

Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich hist

orical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples. For more information, go to Optimove.com.

Optimove Connect is back! SAVE THE DATEJoin us in London next spring at the Home of Positionless Marketing.This year we'...
08/05/2026

Optimove Connect is back! SAVE THE DATE

Join us in London next spring at the Home of Positionless Marketing.

This year we're bringing together industry leaders to break down the practical reality of AI in marketing: how to remove the operational friction that slows teams down, move from idea → ex*****on faster, and accelerate time to value - while keeping decision-making where it belongs: with the marketer.

You Lead. AI Delivers.

Save the date!
📅 10–11 March 2027
🇬🇧 London

03/12/2026
Congratulations to the Optimove Awards 2026 winners 🎉Last night at Optimove Connect in London, we celebrated the brands,...
03/12/2026

Congratulations to the Optimove Awards 2026 winners 🎉

Last night at Optimove Connect in London, we celebrated the brands, teams, and individuals redefining CRM excellence by mastering Data Power, Creative Power, and Optimization Power.

Without further ado, introducing this year’s winners:

🏆 Best Use of Data Power: BetJets

🏆 Best Use of Optimization Power: Stoiximan

🏆 Best Use of Creative Power: DoradoBet

🏆 Positionless Marketer of the Year: Caroline Mencarini, Flutter Brazil

🏆 CRM Executive of the Year: Asadul Shah, Caesars Entertainment

🏆 Positionless Team of the Year: Entain

Well deserved 💜

Optimove Connect 2026 🇬🇧 Day 1, it’s a wrap!An incredible day of sessions, ideas, and conversations with marketers from ...
03/11/2026

Optimove Connect 2026 🇬🇧 Day 1, it’s a wrap!

An incredible day of sessions, ideas, and conversations with marketers from around the world.

And to close the night? The Optimove Awards Ceremony, followed by a cocktail celebration. 🍸

Stay tuned to discover this year’s award winners.

Swipe for the highlights 💜📷

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1407 Broadway, Suite 448
New York, NY
10018

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