Red Points

03/31/2026

Manual processes don’t fail overnight.

They become harder to sustain as volume and speed increase.

What once felt manageable starts to stretch resources, delay responses, and reduce visibility.

That’s the pattern we see across brands.

As threats scale, the challenge moves beyond detection
to maintain consistent control.

The experiences shared by FILA, Cotopaxi, and Burton reflect that shift.

From handling cases one by one
to needing a system that operates continuously.

03/24/2026

Ask five people in brand protection how they got there, and you’ll get five different answers.

People come from legal, investigations, marketing, policy, academia…

That’s part of what makes the field so unique.

In this episode of Heroes of Brand Protection, Kari Kammel shares how this diversity of experience shapes the way we approach brand protection globally.

Watch the episode now.

Link in the comments.

03/19/2026

Revenue is the first thing most brands think about when it comes to counterfeiting.

But it's not the only thing worth protecting.

We sat down with Daniel Shapiro, our SVP of Brand Relationships, and asked him: "Is losing revenue really the worst thing counterfeiting can do to your brand?"

His answer adds two more dimensions every brand should have on its radar:

1. Brand reputation: when customers post complaints on your social channels or call in about a product that turned out to be a fake, the damage goes beyond a single lost sale.

2. Consumer harm: if a counterfeit product carrying your name causes a health or safety issue, that's the one Daniel says should be at the very top of the list.

Revenue is where most conversations start. Reputation and consumer safety are where they should go next.

03/10/2026

For many companies, infringement detection starts like this:

A customer or someone internally spots a suspicious listing.

Legal reviews it.
The listing gets handled.
Then the process starts again with the next one.

That was how Essity initially dealt with online infringements across global marketplaces.

Detection relied on manual discovery, making it difficult to keep pace with the volume of listings online.

By partnering with Red Points, Essity introduced an AI-led approach that delivered in three years:

• 94.4% enforcement success rate
• 11,000+ infringing listings removed
• 82,000+ units removed from unauthorized channels

Instead of reacting one case at a time, Essity now monitors and addresses threats at scale.

Read the full story in the comments.

03/05/2026

In this Heroes of Brand Protection episode, Bence Bozóki, Senior IP Counsel at Mars, shared an observation that reflects how the role of brand protection has evolved.

Online enforcement used to supplement traditional legal action.

Today, it’s often the cornerstone.

As marketplaces expanded globally, the number of online infringements grew far beyond what manual enforcement can realistically address.

For his team, the focus comes down to three things:

• Detecting infringements across digital platforms
• Investigating the networks behind them
• Stopping them at scale

Or as he put it:

Detect. Investigate. Stop.

That’s where brand protection teams can create the most impact.

Full episode in the comments.

02/24/2026

Early detection = Smarter protection

In this episode of Heroes of Brand Protection, John Mearls, VP of Customer Experience, Risk and Operations at Lili Bank, explains how their layered onboarding approach helps identify fraud before it becomes a bigger problem.

Ready to hear proven tactics on managing risk and improving the customer experience?

🎧 Full episode in the comments!

02/18/2026

We conducted 60 undercover test purchases for well known consumer software across 8 countries.

The results of this investigation revealed a highly organized global ecosystem.

Key findings from the study:
• The scam rate: 21.7% of transactions failed completely. We paid, and received nothing.
• The evasion: Sophisticated sellers moved us off-marketplaces to encrypted apps like WhatsApp and Telegram to complete the deal.
• The method: We tracked 4 specific distribution models, from ""Family Plan"" exploits to ""Middleman"" platforms.

Full breakdown of the investigation below.

🔗 https://hubs.li/Q043zr5f0

An investigation across 14 online marketplaces in eight different countries found that software pirates employ four main strategies to exploit consumers around the world.

02/10/2026

There’s a lot of noise around AI regulation.
But far fewer clear answers.

In this episode of Heroes of Brand Protection, Nigar Kirimova, Senior Trademark Counsel at Essity, breaks down one of the biggest open questions facing IP teams today:

If content is created by AI, should it be protected by copyright?
And if so, who owns it: the tool, or the human behind the prompt?

🎧 Listen to the full episode to hear how in-house legal teams are thinking about AI, authorship, and what comes next.

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02/04/2026

Phishing. Smishing. Romance scams. Synthetic identities.

The bad actors are moving very, very quickly.

In this episode, John breaks down how Lili Bank balances "positive friction" with customer experience to stop these sophisticated actors at the front door, without locking out the good guys.

👇 Listen to the full conversation in the comments.

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01/21/2026

If you’re measuring ROI only by takedowns, you’re leaving value on the table.

As Adam Leger points out, takedowns are just one part of the equation.

Strong brand protection programs balance hard impact with soft impact. Alongside removal volume and channel coverage, leading teams look at customer experience, support ticket reduction, brand trust, and legal efficiency.

When complaints drop, reviews improve, and internal teams regain time, that’s ROI too.

Evaluating vendors right now? The full vendor checklist is in the comments.

01/20/2026

“Scale is where brand protection either holds or collapses.”

Red Points AI was built from day one to handle massive volumes of online threats.

LLMs and computer vision to read.
Algorithms to reason.
Deep learning to decide.

All working together to protect brands where it actually matters.

This is what modern brand protection looks like.