Iconoclast Design Co.

Iconoclast Design Co. Brand identities, products, and experiences made with soul for the bold and brave.

Been making these for years and finally decided to start sharing them. Here’s my favorite 20 songs released in 2022. I c...
12/30/2022

Been making these for years and finally decided to start sharing them. Here’s my favorite 20 songs released in 2022. I created a design system to accommodate more than 20 years of these. The color is an abstraction of the actual album covers. Link in bio.
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#2022

Here’s the custom wordmark I created for Russell Brand.🙏👽🙏—Made with Soul for the Bold and Brave.
03/06/2020

Here’s the custom wordmark I created for Russell Brand.
🙏👽🙏
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Made with Soul for the Bold and Brave.

Here’s a look at a snippet of the brand guidelines I created for . Big fan of this typeface and how it captures Russell’...
03/05/2020

Here’s a look at a snippet of the brand guidelines I created for . Big fan of this typeface and how it captures Russell’s vibe.
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Made with Soul for the Bold and Brave.

Stoked to finally share more of the identity work I created for Russell Brand and his live world tour— . Catch a show an...
03/04/2020

Stoked to finally share more of the identity work I created for Russell Brand and his live world tour— . Catch a show and grab this beauty on a t-shirt.
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Made with Soul for the Bold and Brave.

Here’s a little snippet from the brand book I created for Russell Brand. It’s always a blast showcasing how a core ident...
03/03/2020

Here’s a little snippet from the brand book I created for Russell Brand. It’s always a blast showcasing how a core identity can come to life in an editorial setting. Check out Russell’s life-altering show, currently touring the world.

This is the mark I created for . I’m very stoked on how it turned out visually, but even more proud of how it illustrate...
01/31/2020

This is the mark I created for . I’m very stoked on how it turned out visually, but even more proud of how it illustrates what Russell is all about.

Overall my goal was to make the letter “R” represent much more than “Russell”. So I set out to illustrate Russell’s key message of “recovering the person you were born to be” with a simple monogram-esque symbol. This led me to the concept of "eccentric balance"—two eccentric circles (not centered), yet they reside in balance and harmony as a whole. Breaking down the narrative a bit further, asking—“how does one recover the person they were born to be?”—I began thinking about a visual "gateway into the soul". A combination of polarities providing a new opening, balancing thought and emotion (the eccentric circles), revealing a doorway to higher wisdom (perpendicular lines meeting in the inner circle). There are plenty other loose relationships at play here as well but I’ll leave those up for interpretation.

What do you see?

//Made with Soul in NY... and LA... and London//

Over the past few months, things sure have gotten crazy... but as crazy as it gets, it’s always a blessing to be busy.Du...
01/31/2020

Over the past few months, things sure have gotten crazy... but as crazy as it gets, it’s always a blessing to be busy.

During that time, I’ve had the pleasure of working with Russell Brand to create a new brand identity for him, as well as his tour—Recovery Live.

Everyone involved has been an absolute pleasure to work with, and I’m stoked to finally start sharing some of the work.

Here’s the key shot for the tour by the killer photographer Ki Price.

Stay tuned for more and thanks for looking!

//Made with Soul in NY... and LA... and London//

Kindbody — Identity System—Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just...
10/08/2019

Kindbody — Identity System
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Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just launched their flagship location on Fifth Avenue in NYC, and it looks amazing.
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To showcase the identity system, I put together an editorial layout based on Kindbody’s blog — Body Text (love the name). Here’s a look at an interior spread with a shot of a Kindbody exam room. The interior design team — Islyn Studio Inc. — absolutely killed it.
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Made with Soul in NY.

Kindbody — Identity System—Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just...
10/04/2019

Kindbody — Identity System
—
Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just launched their flagship location on Fifth Avenue in NYC, and it looks amazing.
—
To showcase the identity system, I put together an editorial layout based on Kindbody’s blog — Body Text (love the name). Here’s a shot of the cover. Stay tuned for a shot of an interior spread.
—
Made with Soul in NY.

Kindbody — Identity System—Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just...
10/03/2019

Kindbody — Identity System
—
Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just launched their flagship location on Fifth Avenue in NYC, and it looks amazing.
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Here’s a shot from the initial website design exploration we did while creating the brand identity. I never imagined working on a women’s health brand… When the opportunity to leave your comfort zone arises — take the leap — and if you’re open-minded, you’ll grow. The end result is almost always unexpected and rewarding.
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Made with Soul in NY.

Kindbody — Identity System—Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just...
10/01/2019

Kindbody — Identity System
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Kindbody is a new generation of women’s health and fertility care, based in NYC. They've just launched their flagship location on Fifth Avenue in NYC, and it looks amazing. They’re doing great things in women’s health and fertility. Big thanks to the team for letting us be a part of building their brand.
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Made with Soul in NY.

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