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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Wayfarette Studio, New York, NY (2026)

04/19/2021

The next 30 days could change your Business.
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Decide that you will dig deep for the next 30 days. write an action plan. show up and connect.
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and see what happens.
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If you decide branding is the best way to dig deeper on your business, I'd love to be part of your business story.
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How to Work with us the next 30 days:

Branding Guidance: 45 mins Brand strategy guidance. During this session we talk about one subject to help you bring clarity. This is for your if you are just starting or thinking about starting and would like guidance on what to do next. how to plan. where to start. or any type of help you need. During this session I offer my advice, sources and tools you can use to help you get to the next step on your business
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Rand Strategy: in depth strategy session where we work every single detail about how to position your business. I develop with you a purpose, mission, and vision, statement. ideal client profiles, positioning plan, solutions to your clients problems, possible services and or product to add to your business. freebies. you get a in-depth analysis of your business and a art direction based on it. Brand Strategy is the foudation of all the designs that I do. You can get it by itself or in one the branding packes
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Brand identity Packages: I have different branding packages because I believe every business has a different level of what they need to move the needle on their business. I adapt each package to the business needs and how much they can spend on the phase they are at this moment or near future.
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If you want to know more apply for a free consultation on the link on my bio!

04/14/2021

You know the saying "community over completion" but I like to think that a little competition is always healthy 😉
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When ever I mention the competition analysis that is part of my brand strategy people say "oh no, we are a business that promotes community over competition." or "There's no one else doing what we are doing" to which I always explain that competition is not a horrible thing, you are not going to find your competitors and declare war. Competitors are people that solve the same problem as your business, maybe they do it in a different way but sure do it to the same/similar target audience as you.
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You need to know what they are doing and not doing to serve their audience to make a strategy for your business that fills a unfulfilled space and to make sure your branding does resemble theirs.
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In a way by knowing who your competitors are you make sure you are not competing. Because you will make your branding and offer so different, and when your business is different and show clearly to your public you take your business out of the competition and make your own.
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Once you differentiate your business from the competition, you won't see them as being on the other side of the ring. You'll get to see them as business that can be part of your community.
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Also remember at the end of the day, the customer makes the decision of who to give their money and support to. Your job is just to make sure they reject your business for the right reasons... but that's a topic for another day. ;)

04/13/2021

"Langom Beauty is a skincare line focused on delivering the best ingredients and simplifying the skin care routine. They believe your skin care routine should feel like a daily mini spa day.
LAGOM BEAUTY products are hand crafted in small batches to ensure the highest quality."
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04/12/2021

"Langom Beauty is a skincare line focused on delivering the best ingredients and simplifying the skin care routine. They believe your skin care routine should feel like a daily mini spa day.
LAGOM BEAUTY products are hand crafted in small batches to ensure the higher quality."
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03/30/2021

"Stand for something or fall for anything...
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Here is a little exercise how to narrow down on your brand purpose and values.
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this same concept can also be used to create content. Just do "What you know & What they need to know to help them with their problem" and voila! wherever it overlaps is content ideas!
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Who's else love a good Venn diagram!?

02/02/2021

in case you were wondering 😉
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01/28/2021

Bella Ella is a bold but soft brand and I love it! Bella Ella is an ethically made line of skincare that is looking to break the norm of how an ethical, sustainable should look.
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01/26/2021

Should I hire a professional or DIY my new business brand strategy & identity?
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If you're starting out and sure that you will be serious about your business and can afford to invest in branding. Hire a Brand Strategist and Designer as soon as you are clear on:
what you're selling
who you are selling to
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So YES! Hire a designer to help you hit the ground running with your new business!
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When working with you on brand strategy I help you uncover everything you need to know about your ideal client and how to have a brand that is authentic.
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I give you a questionnaire to start discovering, what are the problems your want branding to solve for you, your vision and goals, who are your competitors and a lot more.
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Next we have an Strategy session where we dig even deeper into your business. Strategy helps me put together a brand identity that not only looks nice but also work towards your goals and helps you archive them quicker.
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Most important with the strategy I put together a guide with all the information about your business so that you can refer to it at any time to help you keep a cohesive brand experience.
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12/18/2020

The world needs more businesses that care not only about profit but also about how their product or services affect others and the environment.

Because is possible to make a living while making a change in our world.

12/08/2020

Most times "only a logo" is not the best option for online business owners.

If you are a business owner that has ever thought "I only need a logo to start" think twice. For many reasons I believe that no every business is in the place to hire a designer yet. As an emerging business you could D.I.Y. your branding. You should create a cohesive set assets for your brand identity.

I love working on the submark. The submark is smaller and with less details version of your logo.

Maybe you feel you only need one logo because you'd not know how or where to use the submark. I put together a short list of places I like to used the submark when designing.

- Instagram stories: The logo might be too big or your posting more than one image. if you're posting more than one story with your logo use the main logo on the first and after use the submark
- Business cards: if you're printing double sides cards one side can have the submark.
- Documents: On a long document use the submark the same as stories. Usethe logo at the beginning of the document or on the cover and the submark and icon on the subsequent pages.

This is not an exhausted list. Think wherever your logo would be too small substitute it with the submark or an icon.

When we work together you receive an Brand Carryall. That includes a guide on how to use each of your brand elements and how NOT to use them. (which is as important to keep a cohesive brand).

12/02/2020

The most Wonderfull part of my job is when I connect with other business owners and they tell me their goals.
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I enjoy when people know they can do great things while doing something they love and making the difference in their community.
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The year is almost over do you have a business that you've been wanting to start and for some reason haven't? or you started offering your services these last few months while we all quarantined? Let's talk about branding your business!
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Decide between hiring a designer or DIY'ing it. either way I love to help you.
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You've probably have heard that a brand is what others think of your business. What we do when branding is trying to persuade your ideal client to think a certain way.
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I personally work with brand strategy to develop a brand. part of it are your brand adjectives. If your business was a person how would they be described by others?
In this brand I show here some of the adjectives are sophisticated, timeless, refined, genuine.
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comment which adjectives describe your business. I'd love to know! ❤️

Wayfarette Studio

04/19/2021

04/14/2021

04/13/2021

04/12/2021

03/30/2021

02/02/2021

01/28/2021

01/26/2021

12/18/2020

12/08/2020

12/02/2020

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Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm