Technology Leaders

09/08/2014

These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole.

08/27/2014

As Co-Founder and Director Emeritus of the Digital Analytics Association, Andrew Edwards is a leader in the rapidly evolving analytics and data landscape. From advice for inhouse analytics teams to predictions for 2015, Pointmarc recently had the opportunity to get his thoughts on all things analyti…

07/16/2014

http://mashable.com/2014/07/15/death-of-seo/?utm_cid=mash-com-Tw-main-link

What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a ...

07/14/2014

http://www.clickz.com/clickz/column/2354997/is-seo-dead

SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content.

06/30/2014

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry.

http://www.clickz.com/clickz/column/2352610/light-a-candle-for-the-digital-marketer-in-an-age-of-privacy-confusion

In an age where privacy is more important than it has ever been, data collection, measurement and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry.

06/16/2014

Analysts have to collaborate with creatives and exhibit some deference to creative instinct because that's what they have that numbers lack.

"Moneyball" vs. Creative: Where Data and Marketing Collide: http://www.clickz.com/clickz/column/2350119/-moneyball-vs-creative-where-data-and-marketing-collide

Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts.

06/02/2014

A look at what riding in a driverless Google Car could be like:

http://www.clickz.com/clickz/column/2347572/mr-webb-and-the-google-car-out-for-a-spin

A look at what riding in a driverless Google Car could be like.

05/19/2014

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."

05/08/2014

SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right.

04/21/2014

The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement model, it is perhaps an even more potent indictment of the amped-up promises of digital analytics in general.

04/14/2014

Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for them to graduate prepared to enter the professional space.