01/22/2025
🌍 What is the true cost of counterfeits?
The rise of counterfeit goods in the ecommerce landscape poses a significant threat to global brands, consumer safety, and commerce integrity.
Recently, Kari Kammel, Director for the Center for Anti-Counterfeiting and Product Protection {{linkedin_mention(urn:li:organization:27108372|A-CAPP Center)}} at Michigan State University, joined Melissa Sutherland, VP of EverC, to discuss:
✔️ The growing complexity of counterfeiting and its global impact.
✔️ Surprising consumer behaviors, including the role of “hedonistic buyers.”
✔️ How payment platforms, marketplaces, and social media can disrupt counterfeit networks.
The conversation outlines the convergence of illicit trade and digital commerce and explores actionable steps for payment providers and marketplaces to combat this evolving threat.
🎥 After you read the highlights, watch the full video here: https://youtu.be/6437LT6FbA0?si=gD6S7i5BMrzbHfwI
https://bit.ly/3PMRaow
From crime triangles to hedonistic shoppers, EverC VP Melissa Sutherland and Kari Kammel, A-CAPP director, join for an interesting and informative discussion on counterfeits.