Baseline Software

Baseline Software All-in-one software platform built for real estate private lenders

05/18/2026

In the 1980s, Eliyahu Goldratt theorized that every system is governed by a single constraint — the bottleneck.

Attempt to optimize anything else and output stays flat, regardless of how much you invest.

Private lenders have been running this experiment without realizing it. More loan officers, better marketing, deeper capital relationships and deals still sit for weeks.

The bottleneck is almost always operational and it's always invisible until it isn’t.

Baseline is built to find and remove those constraints.

Ready to fix your bottleneck?

Big news 🚀Baseline now integrates with DocLab by Private Lender Law.Loan data flows directly from origination to documen...
05/07/2026

Big news 🚀

Baseline now integrates with DocLab by Private Lender Law.

Loan data flows directly from origination to document generation — no duplicate entry,
no delays.

Private lenders can now close faster, with fewer errors, and with documents trusted by
the most demanding loan buyers in the country.

05/04/2026

A Fire Chief doesn't fight the fire. They read it first.

Private lenders do the same thing. Most don't have the tools to see the full picture before committing resources.

Baseline puts every condition, document, and decision in one place. So you're always working from a clear scene.

Ready to make your call with confidence?

Simple to use. Fast support. Every day.That's how Juan at Crebrid describes working with Baseline.
04/29/2026

Simple to use. Fast support. Every day.

That's how Juan at Crebrid describes working with Baseline.

Loan applications shouldn't feel like paperwork at the doctor's office.Baseline guides your borrowers through every step...
04/28/2026

Loan applications shouldn't feel like paperwork at the doctor's office.

Baseline guides your borrowers through every step of the application, so you receive complete submissions every time.

Complete applications mean faster decisions.

04/27/2026

In logistics, the last mile is the most expensive part of delivery.

Private lending has the same problem.

The deal is done. The capital is there. Then it crawls.

The lenders winning on ex*****on aren't working harder. They work smarter.

Ready to solve your last mile?

Incomplete draw requests slow everything down.Baseline gives lenders complete, documented submissions with photos, invoi...
04/23/2026

Incomplete draw requests slow everything down.

Baseline gives lenders complete, documented submissions with photos, invoices, and notes, so every decision is backed by everything you need to see.

No back-and-forth. No second-guessing.
See what's possible with Baseline.

04/20/2026

Knight Capital lost $440 million in 45 minutes. The cause wasn't fraud. It was a process nobody fully controlled.

Most lenders have the same exposure. Informal systems, undocumented workflows, institutional knowledge that walks out the door.

Baseline fixes that.

Ready to replace your legacy systems?

Every private lender hits this wall eventually.The manual processes that got you here won't scale with you.John Holman o...
04/16/2026

Every private lender hits this wall eventually.

The manual processes that got you here won't scale with you.

John Holman of Chase Capital Holdings figured that out. Now he can't imagine running without Baseline.

We built Baseline because we've been in your shoes as private lenders ourselves. And we know how painful it is when your...
04/15/2026

We built Baseline because we've been in your shoes as private lenders ourselves. And we know how painful it is when your systems don't talk to each other.

That's why we're thrilled to announce our integration with FCI Lender Services, the trusted servicer for the biggest names in private lending.

Originate in Baseline. Service with FCI. Everything stays in sync, automatically.

Link in bio to learn more.

Draw requests used to mean phone calls, emails, and chasing people down.Not anymore.Baseline meets borrowers wherever th...
04/14/2026

Draw requests used to mean phone calls, emails, and chasing people down.

Not anymore.

Baseline meets borrowers wherever they are. Photos, requests, and approvals handled directly through the portal.

You review. You approve. Done.

Address

169 Madison Avenue
New York, NY
10016

Website

https://www.prnewswire.com/news-releases/baseline-announces-integration-with-fci-trust

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