Via Collective

Via Collective Via Collective is a design firm that creates wayfinding systems for a seamless journey through the b

Via Collective is a design firm that creates wayfinding systems for a seamless journey through the built environment. Working with us is a collaborative experience through every phase of your project; developing solutions that focus on the needs of the users, enhancing the brand, and connecting with the architecture. Our methods are based on proven effective wayfinding principles of user experienc

e, architectural scale and functionality. By auditing existing systems, interviewing users and stakeholders, and testing designs before final implementation, we create systems that are useful, integrated and supportive to the environment and the people that use it.

Next stop: Conference! 🚦Katie Osborn, Founder of Via Collective & Wayfinding Strategist is heading to LA from May 5-7 t...
04/27/2026

Next stop: Conference! 🚦

Katie Osborn, Founder of Via Collective & Wayfinding Strategist is heading to LA from May 5-7 to dive into the future of transportation. She’ll be joining experts from across North America to explore new insights and momentum in the industry.

The theme this year? Accelerating Innovation in Transportation 🚀

We’re ready for three days of inspiration and forward-looking education. See you in the City of Angels! 🌴

Next stop: WTS International Conference! 🚦Katie Osborn, Founder of Via Collective & Wayfinding Strategist is heading to ...
04/27/2026

Next stop: WTS International Conference! 🚦

Katie Osborn, Founder of Via Collective & Wayfinding Strategist is heading to LA from May 5-7 to dive into the future of transportation. She’ll be joining experts from across North America to explore new insights and momentum in the industry.

The theme this year? Accelerating Innovation in Transportation 🚀

We’re ready for three days of inspiration and forward-looking education. See you in the City of Angels! 🌴

Is AI automating design? Not exactly. We believe AI's true power lies in expanding a designer's capacity, not replacing ...
04/23/2026

Is AI automating design? Not exactly. We believe AI's true power lies in expanding a designer's capacity, not replacing it.

Design is about judgment, empathy, and interpretation. By automating production, like standard sign types in wayfinding systems, we free up mental bandwidth for strategic work, storytelling, and focusing on the human experience. The question isn't if AI will replace design, but how it can better support intention.

✨ Read our full take on how we're designing with intention and building custom tools on our blog, The Latest: https://bit.ly/4u0e7Xk!

Join our growing team at Via Collective! We are currently hiring a Project Manager with 5-10 years of experience to mana...
04/21/2026

Join our growing team at Via Collective! We are currently hiring a Project Manager with 5-10 years of experience to manage large-scale wayfinding projects. A background in wayfinding design, architecture, or engineering, with proven experience, is required.

Click the link to view full job descriptions, qualifications, and submission details. 🔗 https://bit.ly/3LCPOde

It’s International Wayfinding Month—and at Via Collective, it’s more than signage. 🧭Wayfinding shapes how people experie...
01/20/2026

It’s International Wayfinding Month—and at Via Collective, it’s more than signage. 🧭

Wayfinding shapes how people experience places, helping them move confidently, safely, and intuitively through complex environments. From healthcare campuses to transit hubs and civic spaces, we believe clear, thoughtful wayfinding reduces stress, improves accessibility, and creates a stronger sense of place. It’s about designing systems that put people first and make spaces work better for everyone.

Via Collective believes that wayfinding is about advocating for people. Every system we create puts users first—designing experiences that are intuitive, accessible, and engaging, and that give visitors confidence as they move through complex public spaces.

Next time you’re in a hospital, airport, campus, or city street, take a moment to notice the wayfinding around you—and appreciate how thoughtful signage helps guide your experience, often without you even realizing it.








How do you unify 500+ miles of New York history? Through strategic wayfinding. 🧭In honor of National Wayfinding Month, w...
01/13/2026

How do you unify 500+ miles of New York history? Through strategic wayfinding. 🧭

In honor of National Wayfinding Month, we’re celebrating our work on the NYS Canalway system. Alongside our partners at NYPA, STUDIO V Design + Planning, and Moey, we developed a cohesive signage program that supports local communities and creates a seamless experience for every traveler.

You can read more about the project on The Via Collective website through the ink in our bio.








wayfinding

We’re hiring a Wayfinding BIM Coordinator to support the technical ex*****on of Via Collective’s wayfinding systems. Thi...
12/18/2025

We’re hiring a Wayfinding BIM Coordinator to support the technical ex*****on of Via Collective’s wayfinding systems. This role is ideal for a detail-oriented Revit expert who enjoys translating 2D sign designs into accurate, data-rich families and ensuring they are fully coordinated within architectural models.

You’ll lead the creation and management of signage-focused Revit families at LOD 300, integrate them into project models, and maintain documentation accuracy from design through construction. Working closely with designers, project managers, engineers, and fabricators, you’ll help bridge creative intent with clear, buildable documentation.

We’re seeking someone with 3+ years of BIM coordination or architectural drafting experience, advanced Revit proficiency, and a strong understanding of signage systems, fabrication, and ADA requirements. At Via Collective, you’ll join a collaborative, mission-driven team that values quality, curiosity, and thoughtful ex*****on.

Sound like you? Tap the link in our bio to view the full job description and apply by emailing us at [email protected] — we’d love to hear from you!








🌟 Please help us welcome Doug Tarabini to the Via Collective team as Project Manager! 🌟An organizer, designer, and doer,...
12/11/2025

🌟 Please help us welcome Doug Tarabini to the Via Collective team as Project Manager! 🌟

An organizer, designer, and doer, Doug brings a strategic, user-centered approach to his role as Project Manager at Via Collective. Specializing in program implementation, he excels at distilling complex challenges into clear, focused solutions. From start-ups to Fortune 500 companies, his experience includes developing identity, digital, and branded environments. An avid runner and backpacker, he seeks remote trails and adventurous terrain, which carries over into his work, shaping the design of thoughtful, intuitive wayfinding experiences.








We’re searching for a dynamic Project Director with 20+ years of experience leading complex wayfinding programs and buil...
12/09/2025

We’re searching for a dynamic Project Director with 20+ years of experience leading complex wayfinding programs and building strong, motivated teams. If you come from a wayfinding, architecture, or engineering background—and you thrive on delivering exceptional work, elevating client relationships, and driving collaborative, solutions-focused project culture—you may be exactly who we’re looking for.

In this role, you’ll guide major projects from vision to completion, mentoring a talented team while influencing the future of our practice. You’ll help strengthen our studio operations, lead proposal and business development efforts, and represent Via Collective within the industry. It’s an opportunity to make a meaningful mark, grow with a mission-driven team, and help define what wayfinding can be.








As we close out the year, our November newsletter gave us a moment to reflect on what we were grateful for in 2025 — the...
11/25/2025

As we close out the year, our November newsletter gave us a moment to reflect on what we were grateful for in 2025 — the projects that challenged us, the collaborators who inspired us, and the communities we were honored to support. ✨

Here’s to carrying that gratitude forward into the year ahead.

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1411 Broadway, Fl 16
New York, NY
10018

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Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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