Salt Branding

05/05/2021

Happy APIDA Heritage Month! Join us in celebrating the generations of Asian, Pacific Islanders, and Desi Americans who have enriched America's history and continue to be instrumental in its future success. Watch this video to learn more about APIDA communities in the US.

04/13/2021

Today we added a new member to our Material family! Please join us in welcoming Aruliden, an award-winning global design agency that builds purposeful brands from product to launch. https://bit.ly/3tf7aTx

03/11/2021

The recent snowstorms in Texas show just how important is in a crisis. Read the latest blog from Collette Eccleston, SVP or Behavioral Science at Material, and Ben Gaddis, CEO at T3, a Material Company: https://bit.ly/3bAv4m4

02/12/2021

Happy Lunar New Year! LNY is the most celebrated festival for many Asian communities around the world and it symbolizes new beginnings and fresh starts. Did you know, LNY is usually in Jan or Feb and the date changes annually based on the cycle of the moon? The lunar calendar is associated with 12 animal zodiac signs and 2021 is the Year of the Ox! See what LNY means to a few of our Asian Professionals Exchange (APEX) ERG members!

12/23/2020

Just a week away, we’re in the home stretch, it’s almost here… the end of 2020. Quite literally one for the history books, this year has been one of extreme change and challenge, and we at Salt are just in awe, having observed the incredible human ability to adapt to new situations and solve complex problems. As we prepare to celebrate a new year, we wanted to take a moment to look back and revisit the strategies uncovered in our New Behaviors report back in May and see how those strategies played out for real brands over the course of this crazy year. https://bit.ly/3mKd6Qu

12/15/2020

This year was full of challenges, but it was also full of growth. Check out this interactive piece from Material’s social analytics team to learn how everyday consumers achieved personal victories this year: https://bit.ly/3nzjLhi

11/25/2020

This year, brands have new opportunities to connect with consumers and become part of new holiday traditions. Our new interactive piece shows you how:

As people plan their holidays around the COVID-19 pandemic, consumer habits are changing. Our online anthropology team examined how people are celebrating.

11/20/2020

Today's the last day! PanelPicker voting for is open through the end of today. You can help us take the stage and share these important topics. Check out these recaps and get your votes in:

It’s almost time for SXSW! (Well, sort of.) But it is time for PanelPicker voting which is open now through November 20 and we’re hoping to take the stage to discuss some important topics for us across Material. Explore recaps of each PanelPicker submission below, and please vote for any topics ...

11/19/2020

Coca Cola dropped their new holiday commercial, directed by Taika Waititi. And while many are praising its emotion, we were left feeling like something was missing? Taika Waititi has built a brand around his Kiwi humor and sharp dialogue. In a completely silent commercial (minus the heart-stirring orchestral score), his brand is similarly muted. This feels short of a true collaboration and co-branding effort. Was Waititi’s creative held back by too rigid brand standards? Or was it the result of Waititi wanting to adhere to holiday advertising norms.

What do you think? Was this an example of two brands missing the mark in collaboration, or category norms restricting innovation?

https://bit.ly/394zyk9

-Branding

11/18/2020

It's not too late to cast your vote! Online PanelPicker voting is open until Friday. Explore our topics here:

It’s almost time for SXSW! (Well, sort of.) But it is time for PanelPicker voting which is open now through November 20 and we’re hoping to take the stage to discuss some important topics for us across Material. Explore recaps of each PanelPicker submission below, and please vote for any topics ...

11/16/2020

PanelPicker voting for is open! We’re hoping to take the (virtual) stage to discuss some topics important to us across Material. Explore recaps of our submissions and vote it up:

It’s almost time for SXSW! (Well, sort of.) But it is time for PanelPicker voting which is open now through November 20 and we’re hoping to take the stage to discuss some important topics for us across Material. Explore recaps of each PanelPicker submission below, and please vote for any topics ...