Popped

02/14/2022

The 4 Types of Website Structure

Below is a breakdown of the four main types of website structures used today with use cases on when each one is more appropriate.

1. Hierarchical
2. Sequential
3. Database
4. Matrix

02/07/2022

Leveraging first-party data

Adapting to the loss of cookies has cultivated a movement toward traditional first-party marketing.

Getting closer to your audience and creating a personal, retention-driven relationship continues to evolve as businesses adjust to losing what was once expected in third-party data.

02/04/2022

Video is the content medium of choice

74% of marketers in a recent survey advised that video has a better ROI than static imagery.

The rising number of moving ads, video channels, and live streams are generating superior engagement across markets.

Social and video commerce offer a direct journey for the consumer. From the likes of Instagram direct to checkout, the consumer-led journey has never been easier.

However, it is vital to consider the strengths and weaknesses of each platform and build bespoke strategies that are best suited to your medium of choice.

02/02/2022

Personalization is a way to win a place in the heart

When a choice is given, a customer chooses a product that shares a relationship with them. Ads and campaigns that evoke a particular emotion or hook consumers to the content are more likely to succeed in this game.

01/31/2022

Two major SEO factors in 2022 are...

Security and Speed:

In the coming year, we will see Google prioritize security in its products and search services. Chrome promises the rollout of increased security and privacy tools, with updates that will include security features for and cross-site navigation that add more checks as users transfer between links and use certain features.

This could give sites with top-tier security a competitive advantage for speed, page experience, and conversions in the coming year. And as the desktop page experience ranking update arrives in February 2022, the impact may be seen across many more domains.

01/24/2022

If a large majority of your website traffic consists of bots, then this is a sure sign of concern for you.

Here's How to Identify Bot Traffic

To determine bot activity, web engineers can look at all the network requests to their websites and identify bot traffic.

There are many red flags that indicate bot intervention. The first is abnormally high views and bounce rates. Unexpectedly high or low session durations are also an indication. Another aspect is a spike in traffic from a location that you did not expect.

Bot traffic can be very bad for analytics, as they cause unusual changes in metrics. These changes and metrics will cause difficulty for marketers when measuring the performance of a website. Analyzing performance is a huge part of running a campaign.

01/18/2022

Retarget High-Value Audiences on Instagram

Why should you bother with remarketing audiences? They’re filled with Instagram users who have interacted with your ads, engaged with your organic content, or visited your site or app.

Because they already have awareness of or interest in your business, they’re more likely to convert and less expensive to target. That means targeting remarketing audiences can be great for improving ROAS.

01/13/2022

The standard Google search snippet has changed over the years, but in essence, all the key elements are still there:

The clickable title or headline of the snippet (in blue)

The description of that page (about two lines long — it was lengthened for no particular reason a few years ago, but now seems to be back to two lines)

The URL path (used to be in green, now it is black)

01/06/2022

Ways to Get YouTube Views and Grow Your Channel

Optimize Video Titles
Optimize the Description of Your YouTube Videos
List Related Videos in Descriptions
Share Videos on Social Media
Create a Custom Thumbnail for Your YouTube Channel

12/28/2021

There are various strategies people use to cause website data breaches.

These can be spontaneous or well-planned depending on the type of data being breached, whether it’s a solo or a team venture, and the purpose of the breach.

Keep reading.

Data breaches can devastate your business. Here are some ways to learn more about them and how to protect your website from attacks.

12/16/2021

11/09/2021

Digital Growth Hack 24: Leverage Reviews

With reviews dictating 93 percent of online purchases, you’re going to want to leverage user responses to your products.

Reviews don’t only drive sales—they can increase website traffic and consumer trust.

Encourage customers to leave reviews about your brand or products whenever, wherever, including third-party sites like Yelp, Google, TripAdvisor, and more. Both on and off-site reviews are vital to building your credibility and nurturing consumers (plus, they result in great content).