Local SEO

08/25/2022

Google Research recently announced the Pathways Language Model (PaLM), a 540-billion-parameter AI natural language processing (NLP) model that surpasses average human performance on the BIG-bench benchmark.
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Posted by Sharan Narang and Aakanksha Chowdhery, Software Engineers, Google Research In recent years, large neural networks trained for l...

07/31/2022

They're basically looking for a reason to convert into customers.

Here are 5 website tips that can boost your sales:

1. List your best testimonials and reviews from Google, Facebook, and co (screenshots are an authentic way to do so)

2. Add your awards (best ice cream shop according to..., +photos or badges)

3. Use real photos from you and your staff, no stock photos or irrelevant self-made images

4. Add an audio file that reveals how a sales call with your staff is going to be in real life. Takes a lot of pressure from people who aren't comfortable calling foreigners. You can use CallRail for call recording.

5. List the local companies you work with. Customers will make a connection between a brand that's known to them and your business.

07/15/2022

Best Practical Tips

1. Go to the message section of your GBP and see how your customers describe the problem they‘re facing.

2. Check out your GBP insights (on your GBP dashboard), go to the direction section, and see where customers come from. You can use those towns/areas for location pages.

3. Go to the review section (of competitors if you haven‘t gotten any yet), search for keywords and find out how customers phrase their reviews.


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07/15/2022

SEO takes time because tech takes time to implement SEO recommendations.

SEO takes time because Google takes time to understand the changes you made through your SEO recommendations.

SEO takes time because your competitors are not sleeping, they are also in the race.

05/19/2022

03/17/2022

In Market Mix Modeling sales are divided into 2 components:
a. Base Sales: Base Sales is what marketers get if they do not do any advertisement. It is sales due to brand equity built over the years. Base Sales are usually fixed unless there is some change in economic or environmental factors.
b. Incremental Sales: Sales generated by marketing activities like TV advertisement, print advertisement, digital spending, promotions, etc. Total incremental sales are split into sales from each input to calculate contribution to total sales.

12/24/2021

Best wishes for a joyous Christmas, from me and mine to you and yours. HAPPY HOLIDAY SEASON !!

12/24/2021

11/25/2021

Happy Thanksgiving Day 2021

11/17/2021

Research shows that people online are more likely to click on content that contains a number.

So when you include a number in your content’s title (and in your meta description), you can increase your CTR significantly.