ListenFirst

12/08/2025

We’re kicking off 2026 with a major expansion of what ListenFirst can do for social teams—and we’re hosting a short webinar to walk you through it.

Join us for a first look at how we’re strengthening the social analytics workflow, introducing new tools and reports, and expanding the ways our people show up for your team.

We’re also launching the ListenFirst 2026 Client Priorities Survey to help us understand what matters most to you next year. As a thank-you, everyone who attends the webinar and completes the survey will be entered to win one of three $50 Amazon gift cards.

Save your spot, share your perspective, and help shape what comes next. RSVP via LinkedIn or LFPoolParty!

09/22/2025

Diapers aren’t just about softness anymore. In the new world of luxury diapers, they’ve become a status symbol—and parenting influencers are leading the charge.

From TikTok unboxings to Instagram aesthetics and Facebook mom groups, creators are reshaping how parents discover, trust, and choose diapers. What used to be a shelf-staple product is now a lifestyle statement backed by aggressive influencer strategies and billion-dollar growth.

In our latest deep dive, we explore:
👶 How Coterie, Millie Moon, and Rascals built trust through creators
📊 LF data showing why “relatable” posts outperform polished brand content
💡 What this means for marketers in parenting, wellness, and beyond

➡️ Read the full story here: https://hubs.la/Q03KjH6x0

08/20/2025

✨ One year of Deep Dives ✨

From Labubu taking over the internet, to Sydney Sweeney’s denim domination, to Starbucks rewriting the drop playbook—our biggest cultural moments reveal where marketing, media, and fandom are headed.

We’ve pulled together the Top 10 most popular LF deep dives of the year - spanning nostalgia, performance vs. brand, music, and more.

📊 Culture isn’t just happening out there; it’s shaping strategy, storytelling, and business outcomes.

Want to read them for yourself? Check them out via link in bio.

👉 What trend do you think will define social in 2026?

05/05/2025

🌆 NYC friends — we’re making waves! 🌊
Join us tomorrow at Bayard’s Ale House for LF Pool Party LIVE! 🎉
It’s our social pro happy hour — full of bites, sips, and smart takes on what’s trending.
📅 May 6th
📍 Bayard’s Ale House, New York City
🕕 Come for the insights, stay for the cocktails.
Got teammates in town? Bring them! Let’s turn happy hour into a highlight. 🍹📈

04/08/2025

🚨 Sneak peek: The fastest-growing sports brands on social 👇

Our upcoming State of Social: Sports Report breaks down where fans are flocking, what platforms are driving growth (hint: TikTok + YouTube 👀), and which teams are setting the pace in 2025.

📈 From hockey to hoops, the data tells a powerful story—and this is just the beginning.

📥 Stay tuned for the full report, dropping soon from the team at ListenFirst. Want first access? Make sure you are subscribed to the LFPoolParty newsletter! Subscribe here: https://hubs.la/Q03gjd030

03/25/2025

🚨 Just dropped: Industry State of Social – Video Games Edition 🎮📊

If you're in social media strategy, social media marketing, or video game promotion, this report is your cheat code for 2024.

🕹️ TikTok crushed it with a 0.92% average response rate — more than double any other platform.
📉 Posting too much? +10% above average caused immediate user fatigue and lower engagement.
📉 Twitter posted the most content… but saw an -18% drop across all metrics.
📈 Instagram led in total engagements. YouTube dominated video views. TikTok drove real-time fan interaction.

Ready to level up your content strategy? The full breakdown is just a click away.

👉 Read the full report now - https://hubs.la/Q03dmmM50

03/13/2025

🚨 Social Platform Updates - March 13, 2025 🚨

From Instagram’s latest Reels feature to TikTok’s growing economic impact, we’re breaking down the latest changes across major social media platforms. Swipe through to stay ahead of the trends!

Which update are you most excited about? Let us know in the comments! ⬇️

02/06/2025

The 67th Grammy Awards served and we have the inside scoop on how well it *really* did. Scroll through for a sneak peek of our social media performance report about musics big night!

01/27/2025

If you haven’t seen clips from all over your socials, you must be taking participating in Offline January. We spoke with the social team behind the scene to dig into their strategy and how you can use their tactics for your brand. Link in bio!

01/23/2025

🚨 How Landman Became a Social Media Phenomenon 🚨

Since its premiere in November 2024, Landman has taken Paramount+ by storm—not just with its gripping story of the West Texas oil boom, but with a groundbreaking social media strategy that turned viewers into superfans.

From viral scene clips to fan-generated content, the Showtime/MTV Entertainment Studios Social team used data-driven insights and platform-specific strategies to drive massive engagement. Here’s what they did:

✔️ Launched dedicated social accounts weeks before the premiere.
✔️ Leveraged viral “scene lifts” to hook casual viewers.
✔️ Repurposed UGC to amplify fan enthusiasm.
✔️ Tailored content to thrive on platforms like TikTok, Facebook, and Instagram.

Want to know how they did it—and what brands can learn from their success? Dive into the full breakdown here 👇

https://hubs.la/Q033MrQ00

01/02/2025

🏆 2024 was a game-changer for the sports industry! From record-breaking performances to groundbreaking tech innovations, this year had it all. 🌟 What was your favorite sports moment of 2024? Did a particular athlete or team inspire you? Share your thoughts and let's relive the highlights together! 🏀⚽️

01/02/2025

Can Trump save TikTok from the brink?

Can the incoming president save the app?