08/24/2026
Up to 80% of small brokerages say they don’t need a CRM.
They really don’t. A CRM puts contacts and activity at the centre, and a brokerage runs on buildings, units, leases and dates. Adopting one means describing your business in someone else’s model and then keeping that description alive by hand.
What they are turning down is a tool, not a problem. One connected CRE system is a different product from the one they declined.
Book a 20-minute walkthrough at dealmerge.com.
CARW 2025, n=21, directional.