05/21/2025
🚨 Partnership News: Firework x Theorem
Today, we’re excited to announce our partnership with Theorem, a leader in media operations and digital strategy.
Together, we’re making it easier for brands to unlock the full value of video commerce - from content creation to omnichannel syndication, and from customer engagement to repeat purchase.
What this means for DTC and retail brands:
✅ Accelerated path to purchase
✅ Increased conversion and customer lifetime value
✅ A unified platform + services model for modern commerce
By combining Firework’s end-to-end connected commerce infrastructure with Theorem’s strategic media services, we’re helping marketers activate high-performing video content at scale, across every channel.
“Our partnership with Theorem is built on shared values - strategic ex*****on, measurable impact, and innovation,” said Sam Horton, VP of Strategic & Alliance Partnerships at Firework.
“Together, we’re delivering a blueprint for connected commerce - empowering brands and retailers to deploy personalized, data-driven video experiences across the customer journey, translating engagement into sustainable business growth.”
📄 Read the full press release here: https://bwnews.pr/4jXFYTA
