mParticle

01/16/2025

Rokt and mParticle by Rokt's merger is lighting up the Nasdaq billboard in Times Square! Together, we’re turning customer data into customer joy, revolutionizing ecommerce with real-time relevance. Read Maggie Eastland’s article in Bloomberg for more 👉 https://app-na1.hubspotdocuments.com/documents/2187456/view/1046437474?accessId=b4c383

01/16/2025

We're thrilled to announce mParticle and Rokt are joining forces to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising, and customer experience. This partnership combines Rokt’s expertise in bringing relevance to ecommerce transaction moments with mParticle’s real-time customer data platform (CDP), enabling businesses to unleash the potential of their customer data.

Read the full announcement to learn more 👉 https://www.mparticle.com/news/rokt-and-mparticle-merge/?utm_campaign=rokt-acquisition-announcement&utm_medium=organic-social&utm_source=facebook&utm_content=-&utm_term=-

01/17/2023

Reverse ETL is one of the most spoken about concepts in the world of data today. Here is a primer on what reverse ETL is, and how it can help companies do things like:

👉Activate data that lives in the data warehouse
👉Increase data engineering efficiency
👉Improve data access for non-technical stakeholders

We also cover some areas in which a reverse ETL tool may fall short, like:

✋Ensuring data quality at the point of ingestion
✋Handling identity resolution and providing a single view of the customer
✋Allowing non-technical users to self serve
✋Handing data governance and privacy compliance

Read the full blog post here!

Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.

01/12/2023

In the new episode of the Connected by mParticle podcast, Marley Spoon’s Global Head of CRM Karan Gupta details how the global meal kit delivery company uses customer data to deliver personalized delivery communications and strategic cross-sell offers. Check it out: https://buff.ly/3CHYFHt

01/06/2023

How valuable is your customer data if your marketing team can't access it when they need to? Read how HBO Max democratized access to customer data while also saving 1000s of hours of engineering time: https://buff.ly/3VZEvQM

12/30/2022

How do you deliver the convenience of 2022 with the personal touch of a burger joint in 1956? Read how CKE Restaurants' Carl's Jr adopted modern tools capable of unlocking the power of the brand’s customer data for personalization: https://buff.ly/3Hz2dyL

12/23/2022

Getting someone to download an app is harder than ever. Learn how Burger King increased app downloads 37% with a bold campaign that made headlines: https://buff.ly/3HwNHrs

12/20/2022

It only takes a few seconds to see which individual vendor integrations you can replace with mParticle. Just enter your company’s URL, et voila! Make 2023 the year of cleaner, saner customer data collection: https://buff.ly/3tlGYsa

12/19/2022

Don’t waste campaign dollars on consumers you didn’t intend to reach. With mParticle’s new Snapchat integration, marketers can use first-party data to precisely target high-value consumers: https://buff.ly/3uVeiqL

12/16/2022

Read how Airbnb put the power of customer data directly in their growth team's own hands and achieved a 7x increase in experience bookings: https://buff.ly/3FsHIRK

12/13/2022

Tune in tomorrow at 10 am PT | 1 pm ET to discuss the challenges facing loyalty programs today and how a CDP can be used to overcome them. Join the conversation: https://buff.ly/3UDzDz7

12/09/2022

Join us for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey. Register here: https://buff.ly/3UDzDz7