Indicative

01/18/2024

With multipath customer journeys, you can get granular with your customer journey and identify the optimal path to conversion FAST.

Start 2024 with a powerful new data strategy. Grow your product today with product analytics by trying our no strings attached demo here: https://bit.ly/3oxHRw6

01/17/2024

Before the GetYourGuide team found Indicative, they relied on more complex data systems that robbed their Data Analysts of time and meant that Product Managers had to wait longer to make data-informed decisions.

"Indicative allows us to learn and iterate fast; it also helps us to understand new features' performance, and it speeds up our decision-making process."
- Data Analyst, Get Your Guide

With the use of Indicative, their team has been able to ✔️ shorten reaction time to their customers needs and ✔️ enable faster iteration + decision making.

Learn more about this case study here.
https://www.indicative.com/case-study/getyourguide/

01/11/2024

Segmentation analysis enables you to ask, answer, and act on the most important questions about your customers and their behavior.

1️⃣ Analyze the total number of times an event was performed and who your audience is
2️⃣ Fine tune your insights
3️⃣ Identify high-level event aggregates and patterns, and then get granular
4️⃣ Contextualize your analysis

Learn more about why you should be using segmentation analysis, if you aren't already, here.
https://bit.ly/36jpSPL

01/10/2024

By implementing a loyalty program powered by mParticle, JOE & THE JUICE was able to increase their revenue by 75% year over year.

Watch the full video on this case study to learn how to leverage real-time insights, without heavy reliance on specialized data scientists, to grow your business.
https://bit.ly/3RUFDEw

01/05/2024

There’s a lot of debate over whether explicit or implicit data event tracking is the better option. 🤔

Pros of explicit -
🔎 Track only what you need and know what your data means
✔️ You have more control

Pros of implicit -
⏰ Minimal upfront planning
✅ Easy for non-technical users

Read our full guide for more about each of these powerful tools and when you should use one over the other below.
https://bit.ly/3BGcovB

01/04/2024

Indicative couples complex analytic capabilities with a drag-and-drop interface, a dream come true for data professionals and their teams.

"Through Indicative, we can better understand our customers and create personalized experiences, allowing us to optimize acquisition, engagement and retention." - Steve Grycuk, CEO at Dow Jones

Start the year off right by adding Indicative to your data strategy. Learn more here.
https://bit.ly/41K10g2

12/28/2023

Still figuring out how AI works for your business?

Tune into mParticle's Live Workshop on January 11th at 11:00am EST for a discussion on how to harness the power of AI. You will learn how to translate your customer data into intelligence, eliminating guesswork and increasing personalization accuracy.

Reserve your spot here: https://bit.ly/3t9iINr

12/26/2023

Unsure of the metrics you should be tracking to maximize revenue? We have you covered.

We recommend avoiding:
❎ Pageviews
❎ Bounce rate
❎ Session duration and time on page
❎ Registered users

Find out why and which ones you SHOULD be tracking here:
https://bit.ly/3CgLieU

We built this guide to help you choose the right product metrics to drive your product team’s day-to-day work and ensure you do actually move the needle.

12/21/2023

Indicative's Multipath Funnel solution allows you to measure:

✔️ Measure purchase journey performance across various profiles
✔️ How new marketing campaigns/new features affect conversion rates
✔️ Multiple customer journeys in 1 visualization to identify optimal path to conversion

+ more. For more information on this tool and how you can use it for business growth, visit us online today: https://bit.ly/3jYJmhg

12/19/2023

With the help of Indicative, BentoBox is able to quickly uncover key insights in the journey of their restaurants’ customers - so they can make better decisions faster and better.

"Indicative is a critical tool. It's really easy to read, it's easy to generate, and it's powerful. This is enabling analyses that we couldn't do otherwise" - Bentobox Representative

For more information on how to use Indicative for growth, read the full case study and then try our free demo today.
https://bit.ly/3uMlx2i

Indicative helps BentoBox quickly uncover key insights in the journey of their restaurants’ customers—so they can make better decisions and help customers weather crises.

12/13/2023

Make 2024 the year your product skyrockets with product analytics! This tool will simplify analysis across your entire organization and lead to faster, smart data-led decisions.

🧑‍💻 Product: Helps them build informed product roadmaps, boost engagement and improve the overall customer experience.

📈 Data: Frees up their time.

📣 Marketing: Enables them to get the most out of their campaigns to grow customer LTV.

Read more about what product analytics can do for each of these teams, and for your product as a whole at our full guide.
https://bit.ly/30MBDir

12/12/2023

This is why you need a Product Analytics tool to supplement Google Analytics if you want to see real growth in your product, as told by PM Manager, Esmeralda Martinez. 🔥

Learn more about the differences between these two powerful but very different tools here.
https://bit.ly/3zbl0uq