Pulse Insights

12/27/2017

Is it possible to bootstrap an enterprise SaaS company? by Jeremy Bieger

Jeremy Bieger's answer: Yes. It’s my preferred method of building an enterprise saas business — both UberTags and Pulse Insights were bootstrapped. The biggest downside is slower initial growth. The biggest upsides: you operate it like a business from day one. Having been at a couple of companie...

02/25/2016

6 useless survey questions you should stop asking. http://bit.ly/stop_asking

For whatever reason, customer feedback surveys have changed very little (if it all) over the last two decades. They’re long, disruptive, and still ask a lot of lifeless or redundant questions. So before creating your next survey—hopefully a fast-moving, in context, and micro one from Pulse—consider…

02/24/2016

Quick question: Why is the sky blue?
# Because I say so. https://t.co/VY9MfTsREe
# It's not, it's green. https://t.co/Uhb79sKsoL

02/11/2016

Use this one weird trick to create a winning Voice of Customer program bit.ly/one_weird_trick

How many times have you been asked backwards-looking questions like this on customer surveys? This kind of customer feedback is too vague and general to offer any kind of real meaning. Knowing the answer to this question won’t hurt your prospects, but it doesn’t really help them either. It certainly…

02/04/2016

http://pulseinsights.com/2016/02/03/doing-these-4-things-will-drastically-improve-your-survey-response-rates/

Less than 1% of your customers are completing your surveys, at least the traditional kind. Want to get closer to a 10% response rate? Try these 4 things.

02/01/2016

http://pulseinsights.com/2016/01/28/big-data-i-prefer-small-data-thank-you/

The bigger you get, the harder it becomes to listen to your customers. This applies to company size as well as the amount of data you’re handling. I speak from experience. To reconcile differences of opinion, let’s define what big data usually means. Also called data science, analytics, business i…