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Think a market crash is the biggest risk to your new self-storage build? Think again. The real danger is much quieter: l...
06/01/2026

Think a market crash is the biggest risk to your new self-storage build? Think again. The real danger is much quieter: lost time.

Marc Goodin, CEO of Storage Authority Franchising, pulls back the curtain on how construction bottlenecks and operational delays quietly drain your bank account. Missing your opening date by just one month can mean a $50,000 revenue hit, and failing to train your manager early can cost a massive $160,000 in lifetime lease value.
If you're only looking at spreadsheets, you're missing the bigger picture. Learn how to build the right team and keep your project on track!

Read the full article here: https://hubs.li/Q04jzdXG0

Is "fake data" sabotaging your self-storage development plans? We all know data drives decisions, but only if it’s accur...
05/28/2026

Is "fake data" sabotaging your self-storage development plans?

We all know data drives decisions, but only if it’s accurate. In his newest piece for Radius Plus, Marc Goodin dives into how inflated teaser rates and outdated pipeline tracking are misleading developers.

For instance, a site might look like a total pass because reports show six competing facilities in the pipeline. But if you actually do a boots-on-the-ground check, you might find half of those projects were abandoned, instantly turning a bad location into an incredible opportunity.

Don't let flawed metrics stall your growth. Discover the 5 critical data types you need to double-check before pulling the trigger.

Read Marc's full insights here: https://hubs.li/Q04jbsNg0

Most self-storage investors start exactly where they should: the numbers. But a pro forma assumes everything goes perfec...
05/26/2026

Most self-storage investors start exactly where they should: the numbers. But a pro forma assumes everything goes perfectly on time and on budget. In reality, ex*****on mistakes and preventable delays are what actually crush a deal. Author Marc Goodin highlights the massive financial impact of time management in his latest article, showing how simple oversights in construction contracts or a delay in marketing can drain your projected revenue before you even open. Don't let preventable ex*****on errors derail your next project.

Read the full insights here: https://hubs.li/Q04hSYY10

This week, the Radius+ team took a closer look at the Wichita, KS CBSA. The market has maintained a pattern of measured ...
05/22/2026

This week, the Radius+ team took a closer look at the Wichita, KS CBSA. The market has maintained a pattern of measured supply growth over the past several years, tracking at 2.5% in 2022, 0% in 2023, 1.4% in 2024, 3.2% in 2025, and 0% in 2026. Wichita's metropolitan economy has benefited from solid expansion in manufacturing, aerospace, and agriculture, supporting job creation and population stability. While Wichita maintains a higher square foot per capita than the national average, population density in many areas does not justify new development. This has naturally deterred additional projects, allowing existing facilities to mature and positioning operators to gradually increase rental rates as the market remains stable.

Read our full analysis here: https://hubs.li/Q04hFbB10

From a massive supply spike to a complete development pause, Chattanooga's self-storage market is a fascinating case stu...
05/21/2026

From a massive supply spike to a complete development pause, Chattanooga's self-storage market is a fascinating case study in real estate cycles right now.

After expanding by 6.8% in 2024, the local market is taking a breather with no new deliveries expected through 2026. Because Chattanooga is such a powerful regional logistics hub, it has the economic backbone to absorb this space. At Radius+, we’re already tracking how this lack of new supply is starting to drive rental rates back up.

Curious about where this market is heading next? Read our full deep dive forecast here: https://hubs.li/Q04htSfD0

Before you invest millions into your next self-storage development, you need to know exactly what data you are looking a...
05/19/2026

Before you invest millions into your next self-storage development, you need to know exactly what data you are looking at.

In a new feature for Radius Plus, Marc Goodin outlines the five data types critical to self-storage success, and why the fifth one, "Fake Data," is more prevalent and dangerous than ever. From inflated seller offering memorandums to misleading REIT teaser rates and outdated pipeline data, relying on unverified online metrics is a recipe for disaster.

"Online data is a saving grace, but it must be checked in the field," warns Goodin.

Learn how to spot the red flags and counter the noise with real, actionable feasibility strategies. Read the full article by Marc Goodin here: https://hubs.li/Q04h6M140

Are your self-storage pricing models outdated before you even hit "Save"? In our industry, static data acts like an invi...
05/18/2026

Are your self-storage pricing models outdated before you even hit "Save"?

In our industry, static data acts like an invisible tax on your decision-making. The moment numbers are frozen into a spreadsheet, they stop reflecting reality. The firms leading the next decade won't just be the ones with the biggest databases—they'll be the ones operating in lockstep with the live market.

Check out our latest article on why it's time to move past the snapshot mentality, and how Radius+ Relay is bringing live, actionable intelligence directly into your daily Excel environment.

Full story here: https://hubs.li/Q04g-RWx0

Is the Chattanooga self-storage market overbuilt, or just catching its breath? Our latest deep dive into the Chattanooga...
05/15/2026

Is the Chattanooga self-storage market overbuilt, or just catching its breath? Our latest deep dive into the Chattanooga, TN-GA CBSA reveals a market working through the aftermath of 2024’s supply growth. While low barriers to entry led to a localized oversupply, the complete lack of new deliveries in 2025 and 2026 is creating a "road to recovery" for rental rates. For investors and operators, understanding this stabilization phase is key to timing your next move.

Read the full analysis here: https://hubs.li/Q04gP6pH0

Sarasota is changing, and so is its self-storage landscape! Between 2022 and 2026, the North Port-Bradenton-Sarasota are...
05/14/2026

Sarasota is changing, and so is its self-storage landscape!

Between 2022 and 2026, the North Port-Bradenton-Sarasota area saw some of the fastest storage development in the country. While we’re currently navigating an oversupplied market, the future looks promising thanks to Florida’s booming job market and the constant stream of new residents moving to our coast.

We are officially seeing supply growth slow down, which is a great sign for price stabilization in the coming year. Whether you're an operator or an investor, keeping an eye on how quickly new units are filled will be the key to 2026.

Read our full regional outlook here: https://hubs.li/Q04gDnyC0

05/13/2026

Our team took a deep dive into the Chattanooga, Tennessee market this week! While Chattanooga’s manufacturing presence and central location make it a powerhouse for growth, the self storage market is currently navigating the aftermath of an oversupply wave. After seeing a 6% increase in supply in just one year, the market is now waiting for rental rates to catch up to the slowdown in new development.

See the full breakdown of the Chattanooga CBSA: https://hubs.li/Q04gvTGp0

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