Radius Plus

06/18/2026

"AI has the ability to be better at everything in every single way." That’s the bold takeaway from Chris Taylor at 10 Federal. Even as he gets acclimated to the self-storage world, Chris is already leveraging AI to rethink operations. By clearly defining problems and collaborating with AI, he’s finding better outcomes than ever before. Watch the clip to hear how 10 Federal plans to build a brand-new ground operating system that will change the self-storage game for good.

Learn more: https://hubs.li/Q04lR0Cy0

06/17/2026

The self-storage industry moves fast, but keeping up isn't just about watching the biggest players. Damon Emerson from Storesuite joins us to discuss his strategy for tracking the market by talking directly to owner-operators and their teams. From state-to-state construction updates to the evolving world of vendor relations, Damon uses his 19 years of industry experience to make sense of what's happening right now.

Watch the full conversation: https://hubs.li/Q04lKR8D0

06/16/2026

Are you ready to get a massive head start buying self-storage facilities offline?
The traditional playbook of demanding endless data and making owners wait weeks for an offer just doesn't work anymore. In his latest article, Marc Goodin reveals how to completely flip the script and deliver a purchase price on your very first call using just one key piece of data.

Market trends are turning around, expectations are adjusting, and 2026 is shaping up to be the perfect time to acquire self-storage assets. By doing quick preliminary research on a data platform like Radius+, you can confidently map out your numbers and handle seller objections on the fly with creative financing solutions.

Stop waiting weeks to make an offer. Read Part 1 of the guide now to get the exact calling script and math breakdown: https://hubs.li/Q04lzgrL0

06/15/2026

Think all self-storage data is created equal? Think again.

A facility can look incredibly profitable on paper, but if the local trade area is overbuilt or flooded with promotional rates, your actual returns will suffer. In today’s market, you can't rely on generic, top-down assumptions.

The most successful lenders and developers are shifting to a "market-up" approach. This means translating raw property metrics, like product mix and economic occupancy, through real-time local data, from housing turnover to live competitor behavior.
We want to help you cut through the noise and spot true market opportunities. Check out our newly released Self-Storage Underwriting Guide to elevate your underwriting game!

Read the guide here: https://hubs.li/Q04ls86w0

06/09/2026

Self storage underwriting is no longer just about plugging numbers into a spreadsheet. In today’s environment, the most successful investors and operators are underwriting from the market up, not the property down.

A facility can have strong population growth and pristine physical condition, but if the local market is oversupplied or competitors are masking weak demand with heavy concessions, your pro forma will miss the mark. Conversely, a underperforming property might have massive upside if it sits in a supply-constrained market with strong pricing power.
Our latest guide breaks down exactly how to evaluate a facility, market, and investment opportunity using real-time, localized data. Learn how to accurately analyze net operating income, economic vs. physical occupancy, true achieved rental rates, and the future supply pipeline.

Don't let blind spots compromise your next investment. Read the full Self Storage Underwriting Guide here: https://hubs.li/Q04kMqrk0

06/08/2026

06/02/2026

Is your self-storage facility losing out on ready-to-rent customers to louder competitors down the street? Even if you have the cleanest units and the friendliest staff, a weak online presence creates a massive barrier to customer acquisition. Renters compare fast and decide faster, meaning your website, map listings, and reviews need to cut through the noise. We just published a comprehensive 7-step plan designed to help self-storage owners tighten local SEO, build airtight review systems, and convert online interest into paid move-ins.

Read the full guide by Virginia Cooper and start filling your empty units today: https://hubs.li/Q04jLGN90

06/01/2026

Think a market crash is the biggest risk to your new self-storage build? Think again. The real danger is much quieter: lost time.

Marc Goodin, CEO of Storage Authority Franchising, pulls back the curtain on how construction bottlenecks and operational delays quietly drain your bank account. Missing your opening date by just one month can mean a $50,000 revenue hit, and failing to train your manager early can cost a massive $160,000 in lifetime lease value.
If you're only looking at spreadsheets, you're missing the bigger picture. Learn how to build the right team and keep your project on track!

Read the full article here: https://hubs.li/Q04jzdXG0

05/28/2026

Is "fake data" sabotaging your self-storage development plans?

We all know data drives decisions, but only if it’s accurate. In his newest piece for Radius Plus, Marc Goodin dives into how inflated teaser rates and outdated pipeline tracking are misleading developers.

For instance, a site might look like a total pass because reports show six competing facilities in the pipeline. But if you actually do a boots-on-the-ground check, you might find half of those projects were abandoned, instantly turning a bad location into an incredible opportunity.

Don't let flawed metrics stall your growth. Discover the 5 critical data types you need to double-check before pulling the trigger.

Read Marc's full insights here: https://hubs.li/Q04jbsNg0