02/27/2024
Pásame is a makeup tool company founded by a makeup artist on the principles of accessibility, empowerment, and independence. With a line of sleek, sustainable makeup brushes, Pásame transforms the everyday beauty routine into a moment of luxury that anyone can achieve.
We partnered with Pásame to develop a visual identity, brand strategy, and art direction that evokes the warm, accessible, and sophisticated nature of the brand. The ethereal photography and elegant typography mimics the intimacy and luxury of using Pásame brushes.