DeepIntent

01/24/2025

Join our team at DeepIntent! We're currently for the following roles:
➕ Account Executive, Agency Partnerships
➕ Business Intelligence Manager
➕ Platform Support Analyst
➕ Technical Account Manager, and more!

Learn more and apply today: https://bit.ly/3sAEFBl

12/31/2024

Happy New Year from the DeepIntent team!

12/24/2024

Happy Holidays from the DeepIntent team!

12/23/2024

What pharma advertising trends can we expect in 2025? In this article for PM360, DeepIntent Founder and CEO Christopher Paquette shares his five predictions for the next year:

12/20/2024

DeepIntent's HealthFirst Vaccine Audiences was named one of the most interesting innovations of 2024 by PM360, marking the sixth consecutive year DeepIntent has been featured in PM360's annual Innovations Issue!

Thanks to the PM360 team for this recognition!

Learn more:

HealthFirst Vaccine Audiences is the sixth consecutive DeepIntent product to be included in PM360's annual Innovations Issue.

12/18/2024

For HCP and DTC audiences, what is the value of pharma advertising? Our recent study with MAGNA Media Trials revealed two key findings:
➕ 92% of doctors believe pharma ads empower patients to take a more active role in their health.
➕ 63% of patients report that pharma ads have helped them learn about new medications.

Which insights will inform your next campaign? Download the full report to learn more: https://bit.ly/40iNnpB

12/17/2024

Public health depends on creating and testing novel vaccines. But education and advocating for a vaccine’s use are just as crucial. Here are nine best practices to follow to drive increased vaccination rates:

Drive increased vaccination rates with these best practices for vaccine advertising.

12/13/2024

How will artificial intelligence shape the future of healthcare marketing? In this article for Marketing & Pharma, DeepIntent Founder and CEO Christopher Paquette predicts that AI will drive more personalization, especially as drugs and therapies get increasingly personalized.

Learn more:

Every December brings plenty of prognostications and predictions for the coming year. But no one needs a crystal ball to see AI is going to dominate – or rather, continue to dominate – 2025 in phar…

12/09/2024

In our study with MAGNA Media Trials, we learned that 92% of doctors believe pharma ads empower patients to take a more active role in their health.

Want more takeaways from the study? Download the infographic: https://bit.ly/3YTJ8hV

12/06/2024

Planning on attending CES next month? Register using our exclusive discount code ECCW9x3N for $149 off your pass. We look forward to seeing you there!

12/05/2024

Despite increasing uncertainty around the evolving regulatory and tech landscape, clean rooms are making it easier than ever to measure health campaigns in a privacy-compliant way. In this article, SVP of Privacy and Legal Affairs Yashina Burns and Chief Analytics Officer John Mangano outline ten best practices that companies follow when implementing clean room arrangements:

It’s an exciting time to be in the field of health-related, data-driven analytics. While there is increasing uncertainty due to the evolving regulatory and technology landscape, measuring health campaigns while ensuring privacy compliance is easier than ever. The industry now benefits from platfor...

12/03/2024

Have you listened to Deep: The Health Marketing Podcast yet? Our first nine episodes are currently available on all the major platforms, including:
➕ Spotify: https://bit.ly/3YjHGGE
➕ Apple Podcasts: https://bit.ly/4h3KU8j
➕ Amazon Music: https://bit.ly/3U04Q2g

Subscribe today so you never miss an episode!