Fancy Pants Group

10/22/2020

05/25/2020

“There is nothing wrong with America that cannot be cured with what is right in America.“– William J. Clinton
Here’s to our fallen heroes, and here’s to brighter days ahead.

04/16/2020

The question for all businesses, whether product or service-based, is this: Where are the opportunities to reduce friction and rethink how we operate? -David Chang

https://www.sodareport.com/2020-editorials/reducing-friction via Society of Digital Agencies (SoDA)

04/16/2020

🆕 Check out the new Society of Digital Agencies (SoDA) report, featuring our own David Chang's take on how Fancy Pants works to reduce friction in the marketing production process.

The SoDA Report is an annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators.

03/09/2020

We are so inspired by these defining career moments from successful women curated by Adobe 🙌

Some of our favorite quotes:
⭐️"Take on your fears, enjoy your work and the people that you meet along the way."
⭐️"I have learned to speak my truth and never make decisions that enter into conflict with my personal values."
⭐️"Don’t settle into being comfortable. You’ll be your best and thrive when you’re uncomfortable and challenged.

CMO by Adobe's community of female execs share the moments that defined, catapulted, or even set their careers on an entirely new path.

02/10/2020

🌿 Want to drive ? 🌿 Enact an effective customer analytics process. from McKinsey Digital.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/infographic-the-five-components-of-digital-marketing-operations

Successful digital marketing has five components. Companies that master them all can beat out their competitors.

01/06/2020

FPG REPORT: At a quarter of the Cost-Per-Click, video's performance proves that brands are right to shift their budgets away from static ads.

https://medium.com/fancy-pants-group/report-static-vs-video-ads-502717985698?source=friends_link&sk=e48f4e5544d6084d8b8b52af67e4e196

11/20/2019

Optimization > Everything

----
HubSpot
https://blog.hubspot.com/marketing/to-video-or-not-to-video

We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance.

11/11/2019

From Marketing Land: "Zenith USA's data underscores how traditional advertising is losing its footing, while digital channels continue to pull more ad dollars from SMBs and brands aiming to reach niche audiences."

------

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.

11/04/2019

Your Monday thought-starter: 2020 trends from Smart Insights, including digital detoxes, Story growth, and community building.

---------


https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of for their marketing strategy.