MCD Partners

05/05/2017

These tech trends are changing the way customers interact and engage with their favorite brands.

MCD Partners has looked at the recent shifts in technology over the last year and identifies 3 of the most influential technology trends in 2017.

04/25/2017

Watch out Pinterest, Google has you in its crosshairs.

Google hopes similar items will influence the way in-market consumers use their image search functionality. Firing a warning shot at Pinterest.

04/14/2017

Google loves to keep marketers on their toes...

On March 17th, 2017 Google modified the way exact match functions, sparking an uproar within the search marketing community.

04/06/2017

And just like that, Amazon steps into the social influencer game.

Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.

05/27/2016

"John Caruso, partner and creative director at digital experience agency MCD Partners, believes that this always-on environment of multiple channels puts incredible pressure on brands to keep up. People "expect first-contact resolution for all their problems," he said. "You pick up your device and you expect it to get resolved right away. Across all devices and platforms and services, customers expect it to all just work."

Read the research summary post and interview at: https://lnkd.in/etHEZ8k

The increasingly connected world we live in continues to drastically alter the relationship between brands and their customers. Arguably this change is most obvious in the growing expectation for always-on, real-time interactions across any device. More often, newer, disruptive entrants—not in...

02/08/2016

Is 'snackable' video already dead? John Caruso, MCD Creative Partner, weighs in (via Adweek):

12/17/2015

Santa's ready to make the rounds! First stop: StoreFront Academy.

12/11/2015

2015 holiday parties
New York & Chicago

12/02/2015

Buying a streaming media device this holiday season? So many options. So overwhelming. So here's our guide to help find the right fit:

Streaming media devices are expected to top an unprecedented number of holiday wish lists this year, with more options than ever before. In the past severa

11/04/2015

From footnote to headline: MCD Creative Partner John Caruso weighs in on the Snapchat privacy uproar, via CNBC:

Why more people might actually read the terms and conditions before clicking "I accept."