04/20/2026
Long overdue look at the branding and packaging we created for 🍻
We leaned into bold, illustrative can designs inspired by the Catskills, each one capturing a different sense of place while building a cohesive system across the lineup. Alongside that, we refined the brand mark to give Rip Van Winkle a stronger, more ownable presence.
Always a good time working with a local brand too.
