Automatad

Name: Automatad
Address: New York, NY, 10001, US
Telephone: +19177203756

Automated is a digital media products co, that provides a suite of programmatic monetization solutio

Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

11/24/2022

Happy Thanksgiving from Automatad! 🦃🍁

It is a time for family, friends, and feasting.

This year as we gather around the table to share a meal, let us also give thanks for the many blessings we enjoy.

A day of gratitude, love, and togetherness, we wish that your Thanksgiving is spent with those closest and most loved to you. 💕💕

08/18/2022

Google AdSense and Google Ad Exchange are two sides of the same coin that enables publishers to generate revenue from their website content.

However, not all publishers have the same monetization needs and goals. Google AdSense is a network of contextual text and display ads used on publishers' websites and mobile apps.

Google Ad Exchange is an automated marketplace for real-time buying and selling of ad inventory.

It offers publishers the opportunity to monetize their inventory with multiple demand partners.

On the other hand, Google AdX also serves as an auction platform where advertisers can bid on ad placements based on the user's profile information and interests, not just on keywords or demographics.

Learn more about the critical differences between AdSense and AdX: https://buff.ly/2ZSw54N.

08/17/2022

Every new publisher eventually comes across the dilemma of choosing between native ads and display ads.

While each of them is effective in its way, they are pretty different from one another. Let’s have a quick look at what they are.

Display ads are the traditional banner ads that can be static images or animated GIFs and are the most common type of digital advertising.

Such ads are designed to grab the audience’s attention, drive traffic to the advertiser’s website, and increase brand awareness.

Native ads are content that's created to look like a part of the site or app it's on.

They're designed to fit in with the rest of the content on a page and are sometimes hard to distinguish from other stories or articles.

Native ads offer both publisher and advertiser benefits, such as increased user engagement and a better user experience.

Therefore to maximize your revenue, you need to figure out the best fit for your content and growth strategies.

Check out our article on native ads vs. display ads, where we look at an in-depth comparison between the two: https://buff.ly/2P3qKig.

08/16/2022

Increasing revenue is important to all publishers, and that prerogative might have brought you across the term “ad refreshing.”

While nothing new, ad refreshing can help you increase viewability and eCPM, but only if done right.

A technique that allows you to request and render new ad creatives on an existing inventory, ad refresh will enable you to leverage time spent on the page and increase revenue by showing more ads to the user per session.

However, it is not as simple as it sounds. There are standards and implementation considerations that you need to acknowledge.

One misstep can cause your revenues to dip instead of soar. Furthermore, you also need to determine whether ad refresh is even a suitable option for you or not.

How do you do that?

By knowing the intricacies that affect ad refresh and this is where our article comes in.

Do give it a read to understand ad refresh better: https://buff.ly/2M130Nh

08/11/2022

The AMP framework has been adopted by over 50 million domains, even with its limitations! This is mainly because AMP can offer much higher eCPMs when implemented effectively.

A unified server-side auction management solution can bypass the limitations of RTC and increase competition by getting more bids, thus improving revenue.

A third-party AMP monetization suite can also do cookie syncing, which the RTC lacks to increase impressions and a dashboard that tracks everything happening!

Want to know more about upgrading your AMP ads? Check out this link: https://buff.ly/2GxBqFz

08/10/2022

Ad impressions decrease by 1.1% for mobile traffic and 1.9% for desktop traffic for every second of added latency to a web page. 📉

This is just one of the interesting findings from a study conducted by Google developers on the impact of latency on ad performance and overall revenue.

In a world where content is king, digital publishers need to find ways to improve their ad revenue.

But doing so without compromising user experience is no easy task. 😓

The higher the page latency, the longer users have to wait for websites to appear onscreen — which can be frustrating and lead them to abandon their browsing session.

Users want fast, responsive, and engaging content — meaning publishers that can’t deliver it are missing out on revenue opportunities. 💰

Additionally, high page latencies can negatively impact SEO rankings, as Google penalizes sites that perform poorly in this area.

Learn more about the impact of page latency on your bottom line here: https://buff.ly/3iRmEc0.

08/09/2022

If you're looking to increase your ad revenue, there's no better place to start than reducing the number of unfilled ad impressions.

Unfilled ad impressions are the number of times a page was loaded, but no ads were served on the ad units.

The good news is that there are some easy ways to reduce unfilled ad impressions, which can help you improve your ad fill rate and increase ad revenue.

Learn about the quick tips and strategies here: https://buff.ly/2qaYHkX.

08/08/2022

Page loading speed is one of the essential factors in the user experience.

It directly affects the amount of time users spend on your website, how many pages they visit, and how likely they return.

The faster your site loads, the more visitors and page impressions you will get. Thus, higher ad impressions and revenue.

Many factors affect load time.

However, there are several things that you can do to help speed up your website without having to spend a fortune on new solutions.

This article will tell you how to optimize page loading speed for optimal user experience: https://buff.ly/3sIZ3Ao.

07/28/2022

If you’re someone who is into music and goes out looking for song lyrics, then chances are you have landed on Genius.com sometime in the last decade.

What started out as a fun weekend project by three Yale students, soon out-ranked competitors like Billboard, Pandora, and the Rolling Stones

In just a span of ten years, Genius grew an audience base of 94 million, with over $45.9 million in revenue.

Check out our Becoming Genius article, where we explore how the publisher became a million-dollar enterprise using strategies like paid partnerships and content licensing: https://buff.ly/35saaBa

07/25/2022

Header bidding scripts have only become popular in the past few years, but they have already impacted how we buy media.

Advertisers can now compete on price via real-time auctions, and publishers are earning more money from their inventory than ever before.

But what if you’re not sure how to optimize your header bidding script for faster page load times? We’re here to show you how!

This post will share seven strategies for our publishers to optimize the header bidding script for faster page loading time and lower bounce rate: https://buff.ly/2UwvQbc.

07/22/2022

Google Ad Exchange (or Google AdX) is among the best ad exchange marketplaces where publishers and advertisers can buy and sell ad impressions, for maximum revenue.

But how do you get a Google AdX account?

There are two ways in which you can get access to Google AdX:

⇒ Through Google: You can go directly to Google and a Google Account Manager will help you get access to AdX if you’re eligible.

⇒ Through a third party: If you are not eligible, you can still get access to Google AdX through a third party reseller. A Google-certified partner will resell your inventory through AdX, but they’ll charge about 10 to 20% of the ad revenue generated through AdX.

Want to know more about AdX eligibility criteria or Google Publishing Partner programs? Check out our detailed blog on how to get a Google AdX account: https://buff.ly/3POjy80

07/20/2022

The under-monetization of AMP pages is a significant problem in the programmatic industry, especially since more than half of the total web traffic comes from mobile devices.

However, with practical implementation, a leading US publisher improved their ad revenue by 66%, with a 30.9% increase in eCPMs.

AMP monetization solutions combined with adops expertise can help publishers increase competition to get more bids, thus increasing eCPM rates, which can boost revenue!

Check out this detailed case study: .

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New York, NY
10001

Telephone

+19177203756

Website

https://automatad.com/

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