Impel

Impel Impel offers automotive dealers, OEMs, and third-party marketplaces the industry’s most advanced AI-powered customer lifecycle management platform.

Compliance isn't a back-office problem anymore. It's a boardroom one.That was the throughline at the CBT News Auto Leade...
06/17/2026

Compliance isn't a back-office problem anymore. It's a boardroom one.

That was the throughline at the CBT News Auto Leadership Summit on Fair Pricing and Compliance in Washington, DC yesterday — a conversation Impel Co-Founder & CEO Devin Daly helped close out alongside Jim Fitzpatrick, Founder and CEO of CBT News.

A few takeaways from the room:
→ FTC enforcement isn't a future risk. It's a current operating condition.
→ AI is already reshaping how dealers communicate price — and the compliance conversation is faster and more fluid than most manual playbooks and staff training.
→ The dealerships getting ahead aren't waiting for clarity. They're building the operational flexibility and infrastructure that enables real-time reaction to market and policy changes.

We're grateful to CBT News for convening the conversation, and to every dealer, legal expert, and policymaker, who showed up to push it forward.

Your service team is stretched thin. Your DMS is full of untapped revenue. Sound familiar?Murfreesboro Nissan was in the...
06/16/2026

Your service team is stretched thin. Your DMS is full of untapped revenue. Sound familiar?

Murfreesboro Nissan was in the same spot. Then they deployed Impel Service AI and in just two months:

→ $110K in incremental RO revenue
→ 6,000 customers re-engaged
→ 1,000+ labor hours freed up

No new hires. No extra burden on the team. Just smarter outreach, precisely timed.

As their Parts Manager Austin Betty put it: "Partnering with Impel was the right decision, 100%. This is a no-brainer."

Read the Full Case Study: https://impel.pulse.ly/sybe9rbcfx

The dealers winning the next decade have figured something out: stop buying tools, start building a system.When every de...
06/15/2026

The dealers winning the next decade have figured something out: stop buying tools, start building a system.

When every department shares one source of truth — sales, service, marketing, all in sync — you stop automating silos and start delivering the experience that keeps customers coming back for years.

Britt DeJohn, Sr. VP of Operations at Impel, gets into it live on Car Dealership Guy's Daily Dealer Live: what an operating system unlocks that a stack of point solutions never will.

📺 TODAY, 1 PM ET

Streaming on:
LinkedIn: https://linkedin.pulse.ly/ard6m8w0mj
X: https://x.pulse.ly/bhzpxo2e1f
YouTube: https://youtube.pulse.ly/o0rinr4nid
Instagram: https://instagram.pulse.ly/gx2z4dlsms

There's a goldmine sitting in every dealership's database. Customers due for service, ready to buy their next car, waiti...
06/12/2026

There's a goldmine sitting in every dealership's database. Customers due for service, ready to buy their next car, waiting to be re-engaged. Most of that revenue is already there. It just needs someone — or something — to go get it.

Impel’s Senior VP of Operations, Britt DeJohn, breaks down how the smartest dealers are capturing it, live on Car Dealership Guy's Daily Dealer Live. The back door to retention and the next sale, and how to win it.

📺 Monday, 1 PM ET

Streaming on:
LinkedIn: https://linkedin.pulse.ly/ugq9ispyao
X: https://x.pulse.ly/curiqgwitt
YouTube: https://youtube.pulse.ly/qtw3lk7hzo
Instagram: https://instagram.pulse.ly/jazpxsc0xd

Devin Daly is taking the stage at the CBT News Auto Leadership Summit on June 16th, and pricing transparency is on the a...
06/10/2026

Devin Daly is taking the stage at the CBT News Auto Leadership Summit on June 16th, and pricing transparency is on the agenda.

Ahead of the event, Impel's Co-Founder and CEO sat down with Jim Fitzpatrick on Inside Automotive for a preview. Here's the shift he unpacks: information asymmetry is fading fast. Gen AI put every price in the customer's pocket. So the dealers who win won't be the ones fighting transparency. They'll be the ones embracing it.

As Devin puts it: "When a regulator says 'show me,' that's a feature, not a risk."

Watch the Full Interview: https://cbtnews.pulse.ly/ktgbtcjje5

Register for the CBT News Automotive Leadership Summit: https://cbtnews.pulse.ly/yeb6tlozjz

The FTC isn't slowing down. Pricing transparency, advertising practices, consumer protection — the rules are tightening,...
06/09/2026

The FTC isn't slowing down. Pricing transparency, advertising practices, consumer protection — the rules are tightening, and the dealers treating compliance as a paperwork problem are the most exposed.

That's why we're proud to be the Platinum Sponsor of the CBT News Auto Leadership Summit: Fair Pricing and Compliance happening on June 16, 2026 in Washington, DC.

Impel Co-Founder & CEO Devin Daly joins a panel on AI, digital retailing, and pricing transparency before closing out the day with Jim Fitzpatrick of CBT News and John Fitzpatrick of Force Marketing.

One day. Industry leaders, legal experts, and policymakers including U.S. Senator Bernie Moreno. The conversations the showroom floor can't afford to miss.

Register Here: https://cbtnews.pulse.ly/m4a9peo0q9

Nearly half of RV leads arrive after you close. But the real problem isn't just after hours — it's any moment your team ...
06/09/2026

Nearly half of RV leads arrive after you close. But the real problem isn't just after hours — it's any moment your team can't respond instantly.

A shopper spends months researching floorplans, finally finds the right one, and submits an inquiry. That's peak intent. Whether it's 9:45pm or 2pm on a busy Saturday, they're not waiting. They're moving to whoever responds first.

Impel Sales AI responds the moment a lead arrives — 24/7, weekdays and weekends — with a humanlike conversation tailored to the specific RV they asked about. It qualifies, follows up, and books walk-through appointments so your team can focus on closing, not chasing.

See What Sales AI Can Do → https://impel.pulse.ly/n9wqr9crkq

97 dealer groups received FTC warning letters in March 2026.A lot of the industry thought the scrutiny ended in January ...
06/08/2026

97 dealer groups received FTC warning letters in March 2026.

A lot of the industry thought the scrutiny ended in January 2025. It didn't.

Impel Co-Founder and CEO Devin Daly sat down with Jim Fitzpatrick on CBT News’ Inside Automotive to break down what's really happening with pricing transparency, where compliance risk now lives, and why the first pricing conversation isn't happening on your lot anymore.

His take: the pressure isn't off, and it isn't just a dealership problem.

Watch the full conversation: https://impel.pulse.ly/phhwjegq1r

Catch Devin live at the CBT News Auto Leadership Summit on June 16th in Washington DC. And if you haven’t registered yet, now’s the time: https://bit.ly/4ofVrkI

Most marine dealers know their inventory looks better in person than it does online.Flat photos. Bad lighting. Angles th...
06/08/2026

Most marine dealers know their inventory looks better in person than it does online.

Flat photos. Bad lighting. Angles that don't do the unit justice. It's not that the boat isn't impressive — it's that the VDP doesn't bring it to life online.

Impel's 360° WalkArounds give every unit the kind of online presence that matches what buyers see when they walk through your door. Professional-quality images and close-ups that build confidence before a buyer ever contacts you.

Your inventory is irresistible. Now your VDPs can prove it.

See It In Action: https://impel.pulse.ly/dd8cugcmkx

Someone is on your listing right now. They have a question about the floorplan, tow weight, or financing. If they don't ...
06/06/2026

Someone is on your listing right now. They have a question about the floorplan, tow weight, or financing. If they don't get an answer in seconds, they're gone.

RV buyers aren't waiting until your store opens. They're moving to whoever answers first.

Impel Chat AI responds instantly with humanlike, inventory-specific answers that keep shoppers engaged and books them for a showroom appointment — 24/7.

See How Chat AI Works →https://impel.pulse.ly/jb260cuicf

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