Eon

09/17/2020

JOIN US TODAY! Natasha Franck, Eon Founder and CEO, joins Live as a speaker for “Sustainable Fashion Summit with The KOTA Alliance” along with , and more ! Register for the conversation here: https://us02web.zoom.us/webinar/register/WN_ds6VSHMzSbCw447VVXE29w”

07/24/2020

How do we keep customer connections? The Report, introduced by Walmart, Ellen MacArthur Foundation and more takes a look at how new technologies are enabling brands and retailers to keep in contact with customers beyond point of sale, creating a powerful enabler for brands to capture value from circular business models. "Digital is opening up opportunities to engage with customers post-sale ....the Internet of Things provides an opportunity for retailers to communicate with customers through their products. are likely to slash the customer cost of a repair as the issue can be diagnosed by the organisation, avoiding call-out fees and costly mistakes." - PA Consulting.

PA Consulting Group launches the “Keeping Customer Connections” report which examines how retailers in the US, UK, and Europe engage with customers when products are no longer needed. The report, using insights from Ellen MacArthur Foundation’s Circular Economy 100 (CE100), finds that retailer...

07/23/2020

Let's go from Transactional -> Transformational brand and customer relationships. Today, the relationship between brands and customers is entirely Transactional, ending at point-of-sale. Connected Products make it possible to build Transformational relationships - an ongoing connection between brands, customers and products. The relationships unlocked through Connected Products will change nature of competition.

"It is the expanded capabilities of smart, connected products and the data they generate that are ushering in a new era of competition." - HBR

https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition

07/22/2020

Trying to achieve a circular fashion industry? First, you'll need to give a digital identity to each and every garment. Thanks to Kate Daly and Closed Loop Partners for making this reality possible with early support for .

Kate gives a great interview with Avery Dennison on the imperative of to enabling systems change in GreenBiz Group: "The transition from our current, linear, take-make-waste system, to one that is circular, is so complex and interconnected. Technologies that enable digital identity and material passports are going to be critical to be able to track these materials so that waste remains as a resource and remains in play. We feel a huge sense of urgency around this."

Tracking technologies could provide information throughout a product's journey, from the start all the way through to its use at the consumer level, and ultimately to its disposal or reuse in the future.

07/22/2020

This article highlights the imperative of changing the fashion system..... but how does an industry or executive actually do this?

Find the Leverage Points. Leverage Points are the "places in the system to intervene" , as "they are places in the system where a small change could lead to a large shift in behavior." They are indeed "points of power." (Donella Meadows, Thinking in Systems)

Product digitization, and the creation of Connected Products is a Leverage Point in our industry's transition to a circular economy. Meadows shares that "missing information flows is one of the most common causes of system malfunction" (Meadows). If we want to change to a circular systems, it's impossible without information. Absolutely impossible. This is why at Eon, we are dedicated to creating Connected Products, embedded with CircularID data - ensuring that each product has all the information is needs to actually be part of a system.

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

07/20/2020

With the radical transformation across luxury, Connected Products will play a foundational role in enabling brands to deliver on promises.

By 2026, Millennials and Gen Z will make up more than 60% of the spending. This generational shift will have widespread impact. Boston Consulting Group and Highsnobiety introduce report exploring the business behind youth culture and how to prepare for this future, Themes include: Digital Transformation, New Business Models (resale), Continuous Communication Between Brands and Customer, Inspiration as a Driver for Purchase and Authentic Narratives, and more.

"It is clear that culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators and all manner of institutions. In our observation, brands that are able to participate in credibility – those that offer authentic narratives and honest cultural interventions – are the ones who are able to build lasting relationships with this next generation of consumer." Download the report in link.

‘Culture, Culture, Culture’ is a deep dive created in partnership with Boston Consulting Group. Download our free report now.

05/12/2020

Join us tomorrow ! Wednesday at 10AM EST. Eon Founder and CEO, will be joining for LIVE Webinar on Driving Sustainability in Retail with .rosenberg. We will be talking about how Connected Products connect brands and customers, power circular business models and build product lifecycle transparency. See you tomorrow!

05/06/2020

The digital connection and shared values between brands and customers has never been more important. As brands look to redesign in the wake of the crisis, “connectivity” is emerging as a strong theme. At Eon, our focus is not only on enabling connectivity between brands and customers, but also connectivity between products and systems. We admire the brands that we are working with who are taking this time to reinvent products, systems and business models. We are confident the brands that lean into these values will have a head start.

03/03/2020

Engage customers and power circular business models by introducing connected products digitized in alignment with the Protocol. Developed in partnership with industry leadership, the Protocol is the global language for connected products. Eon is digitizing products and connecting them to the Internet of Things to enable brands to operationalize and scale circular business models. The research and development behind the CircularID Protocol is introduced in the Connected Products Economy Report. We thank our leading partners, members and knowledge contributors for their collaboration to design this shared digital foundation: Closed Loop Partners, Accenture, PVH Corp., Ellen MacArthur Foundation, Microsoft , H&M , Target , IDEO, Laudes Foundation, The Renewal Workshop, For Days, Waste Management , I Collect , GS1, GS1 US, Forum for the Future , Glasgow Caledonian University London (GCU London), New York City Economic Development Corporation and more.

Eon introduces CircularID™ Protocol in partnership with industry leadership. The CircularID™ Protocol is the global language for connected…

03/02/2020

Eon joins to explain why digital identification is crucial enabler for circular economy. Digital identification brings brands and customers closer together - enabling serviced-based and circular business models. Today, products are lost after they are sold. With digital identification, it’s possible to manage and recapture products and materials for continuous use. Natasha Franck, CEO of Eon and Cameron Worth, CEO of SharpEnd join of to discuss at in Paris.

03/02/2020

and Eon partner to bring transparency to spring collection. featured in : “When customers activate the QR code’s, they gain access to information about the garments, including the materials used, country of origin, production process, carbon footprint and narrative behind the design. The information is linked to the product’s profile in the Eon platform: Hearst says that the key motivation was to provide customers with more transparency about their clothes.” -

03/02/2020

launches connected products powered by Eon. feature: “Digital identities make fashion more transparent; something Hearst believes will become the standard over the next five years. giving clothing digital identities is sent as a key tool for enabling circularity in fashion, including rental, resale and recycling.” -