SightX

10/08/2025

SightX's core promise is automation with context – a single platform that handles survey design, analytics, and reporting through an AI-assisted workflow. ZS contributes the consulting muscle: organizational adoption, governance, and change leadership. The real story isn’t the partnership announcement itself. It’s the model they represent – expert humans using integrated AI to make insights faster, clearer, and easier to act on.

Customerland covers the customer engagement ecosystem - the news, technologies, and people driving the customer revolution.

08/15/2025

Sharing a cautionary tale from one of our ...
We hired a agency that guaranteed measurable results for lead generation and . Six months later? Not a single lead! Zero pipeline value! The contract even had a clause: if they didn’t hit the numbers, they’d refund the difference. They didn’t. And now they’ve gone silent.

We're not naming them here, but we wanted to share this as a reminder to other business owners who also receive 3-5 of these emails daily from similar agencies: get references, check their track record, and don’t mistake a confident pitch for actual capability. Integrity isn’t in the paperwork, it’s in the people. It always has been!

08/29/2024

Ready to accelerate your startup’s growth? Then we’ve got just what you’re looking for.

Find out how to make market research your secret weapon 🚀

https://hubs.li/Q02M82w20

Starting a new business is no easy feat. Learn how to use market research and insights to successfully power your startup through every stage of growth.

08/27/2024

🚀 Expand your reach and maximize sales with TURF analysis!

This simple- yet powerful- method makes it easy to experiment with different scenarios and find the perfect combination of products, features, or message points that appeal to the largest number of people.

See how it works:

https://hubs.li/Q02M7yQh0

a TURF Analysis is widely used in consumer research to maximize reach. Find out how SightX's new TURF simulator makes the process easier than ever before.

08/22/2024

Home-run ads require much more than creativity and intuition.

In reality, advertising is both an art and a science that often requires testing, tweaking, and perfecting to get the ROI you’re looking for.

But how can you start ad testing and what platform should you be using? Check out this guide to get started:

https://hubs.li/Q02M7Hz50

Explore the importance of ad testing, methods, benefits, and a checklist for selecting the best ad testing platform platform.

08/15/2024

Finding the sweet spot for your pricing is easier said than done. Of course, you want to drive profits but you also have to be wary of scaring potential customers off with an inflated price point 👀

If you want to maximize your revenue without compromising demand, you’ll want to check out our guide to price analysis methods:

https://hubs.li/Q02KJfwY0

Discover the essential pricing analysis methods to optimize your strategy and drive profitability in a competitive market.

08/13/2024

Conjoint analysis is a great way to discover the value people place on the individual or packaged features of your product. But with our new conjoint simulators, you can get even deeper insights from your data.

Join us on August 20th for a live training event, and let our product experts show you how to:

✅ Instantly divide your audience into segments with similar preferences
✅ Compare products and find their market share within your target market
✅ Learn how the demand for your product is affected by pricing in competitive scenarios.

Register now to save your seat:
https://hubs.li/Q02KJcHX0

08/12/2024

Using clear and direct prompts can make all the difference when working with tools like our very own AI Consultant Ada!

That’s why our team put together a list of 28 prompts you can use to design better studies and get deeper insights. Check it out:

https://hubs.li/Q02KJg820

Explore 28 powerful prompts to enhance your studies and insights with our Generative AI market research consultant Ada.

07/29/2024

Finding the right price for your product is a delicate balance ⚖️

If you set your price too high, you risk alienating potential customers. But if your price is too low, you may undervalue your product and lose out on potential revenue.

That’s where comes into play.

See what methods are available and how to use them in our latest guide:

https://hubs.li/Q02J7mhP0

Explore pricing research methods and how businesses can use them to optimize profitability and customer satisfaction. Learn about key techniques and tips for effective pricing research.

07/25/2024

Struggling to create effective marketing copy? You’re not alone.

Writing copy that actually catches the attention of your audience and makes a solid impact isn’t always as straightforward as we’d like it to be.

That’s why many of the top marketing teams use message testing tools to help them learn what works for their audience, and what falls flat.

Curious? Check out the guide:

https://hubs.li/Q02HKZ9s0

Find out how to use messaging testing to craft compelling marketing copy. Learn about methods, tools, and examples of successful messaging testing copy.