Interact Marketing

05/09/2026

Latest Article : Medical SEO Best Practices for Generative Search Results by Joe Beccalori

Learn medical SEO best practices for generative search results. Optimize for AI overviews, local visibility, reviews, and GEO signals to attract more patients.

05/09/2026

Our latest blog article : Digital Marketing for Home Services: What Works Now If you run a home services business, you already know the drill. Someone’s water heater just flooded their basement, or their AC died in July. They open their phone, search for help, and they want someone there fast. Most homeowners hire a provider within four hours of starting that search. That means your digital marketing needs to show up right when they need you, not later. And it has to earn their trust fast. That’s the real job of digital marketing for home services: being visible, being local, and being ready to close the deal.
I’ve been running a marketing agency for two decades, and I’ve seen a lot of approaches fail because they treat a plumber like an e‑commerce store. It’s not the same. Home service buying cycles are often same‑day. Decisions are urgent, local, and trust‑based. So let’s talk about what actually moves the needle for contractors like you. by Joe Beccalori

Most small businesses can afford to nurture leads for weeks. You can’t. Digital marketing for home services has to deliver that trust in seconds.

03/26/2026

A lot of businesses have stopped paying attention to the technical performance of their websites. Meanwhile, their competitors who have invested in site speed and user experience are quietly pulling ahead

With all the conversation around AI, content strategy, and emerging platforms, I have noticed something concerning. A lot of businesses have stopped paying attention to the technical performance of their websites. Meanwhile, their competitors who have invested in site speed and user experience are q...

03/26/2026

Google rolled out a significant algorithm update in February 2026, and this one hit differently from the typical core updates we have tracked over the years. The biggest impact has been on Google Discover traffic, and for many brands, the numbers moved fast.

https://www.interactmarketing.com/googles-latest-algorithm-update-is-here-what-the-february-2026-discover-shakeup-means-for-your-traffic/

03/25/2026

After Google’s Latest Update, Visibility Is No Longer Just SEO: It’s Search, Discover, and AI Readiness

There was a time when showing up on Google meant one thing. You optimized your pages, built some links, earned rankings, and traffic followed. That model still works in the most basic sense, but it no longer tells the full story.

There was a time when showing up on Google meant one thing. You optimized your pages, built some links, earned rankings, and traffic followed. That model still works in the most basic sense, but it no longer tells the full story. After Google's latest round of updates, what it means to be visible ha...

03/24/2026

Here is something that does not get enough attention. The majority of SEO recommendations that agencies and consultants deliver never get implemented. Not because the recommendations are wrong. Because the client organization cannot or will not execute them.

I have lost count of how many times a client has blamed a traffic drop on a Google algorithm update when the real problem was sitting in their own building. Slow content approvals. Dev teams that deprioritize technical SEO tickets for months. Marketing and IT operating like they work at different co...

03/24/2026

https://www.interactmarketing.com/short-form-video-marketing-that-generates-real-business-leads/

Let me be honest about something. Most businesses posting Reels, TikToks, and YouTube Shorts are getting views but not leads. They are creating content, staying active, checking the box on social media, and wondering why none of it shows up in their sales pipeline. The problem is not short-form vide...

02/16/2026

🇺🇸 Happy Presidents’ Day
Wishing everyone a meaningful day as we recognize the leaders who have shaped our nation.

01/28/2026

Think about starting an ad campaign that seems like it was made particularly for your audience, with images and messages so clear that they stop scrolling. We’re really excited about Meta’s new “Early Release” program, which lets a small group of advertisers try out new Meta AI features before they become widely available.

Discover how Meta AI Features in the Early Release program enhance ad campaigns with creative tools and targeting for businesses.

01/20/2026

Today, we honor Dr. Martin Luther King Jr.—a visionary leader whose words continue to inspire action, unity, and purpose. His message reminds us that progress begins with courage, compassion, and the belief that together, we can create meaningful change.