08/19/2026
RTC just made paying your fare in Washoe County effortless. Riders can now simply tap a card, phone, or smartwatch and they're on their way – no cash, no exact change, no fumbling for coins.
To help launch the new Tap to Pay feature, our team partnered with RTC to develop the campaign creative, including paid social videos, bus car cards, posters and presentation materials. We also strategized and executed the media buy, with the campaign now running across Meta and YouTube Shorts in both English and Spanish to reach riders throughout the community.
In Washoe County, you can pay (almost) any way. 😉 📲 ⌚ 💳🚍