10/05/2022
Tik Tok - A favorite of Gen Z and the “elder” Millennials who want to stay cool and in-the-know (I include myself in that bucket).
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As its massive popularity has started to infiltrate the older age brackets, small business owners, who don’t necessarily cater to young teens, are starting to wonder if getting on the platform is worth their time.
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For larger companies with a mass appeal to Gen Z, the answer of utilizing the platform is a no brainer. However, when it comes to local businesses, that is where things get a little fuzzy. So, how do you decide if you should be setting up your ring light and practicing the latest dance? Let’s break it down a little.
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It’s new on the blog today - just click that link in the bio 👆