Toluna Toluna is a leading provider of on-demand digital consumer insights.

Divided by location, united in spirit! Our offices across the globe are celebrating the launch of Toluna's new identity....
03/27/2025

Divided by location, united in spirit! Our offices across the globe are celebrating the launch of Toluna's new identity. Here's to an exciting new chapter!

We are excited to introduce our research agency and consultancy clients to TolunaID, formerly TolunaMR! Our deep-rooted ...
03/26/2025

We are excited to introduce our research agency and consultancy clients to TolunaID, formerly TolunaMR!

Our deep-rooted commitment to the market research industry is reflected in our new name as we continue to support you in identifying the right audiences, tap into real consumer motivations, and access the high-quality data that drives impactful decision-making.

With data quality, flexible service models, scalability and expertise at our core, our specialized team within Toluna is continuing to evolve and innovate in ways that serve you best.

Explore our new TolunaID website: ID.tolunacorporate.com

03/26/2025

We are thrilled to introduce you to the new Toluna! 🎉 After integrating MetrixLab, GutCheck, and Harris Interactive, we're entering this new chapter as a combined insights powerhouse under the Toluna brand. To mark this exciting milestone, we are relaunching the Toluna brand with an energizing new look and feel.

We're as committed as always and more equipped than ever to deliver high-quality insights that drive your business forward.

Join us on this exciting journey and follow us for more updates and information!

Check out our new website ➡️https://tolunacorporate.com

Nearly half (40%) of global consumers are very concerned about their   given the current global and economic circumstanc...
04/23/2024

Nearly half (40%) of global consumers are very concerned about their given the current global and economic circumstances.

As financial pressures continue to influence , it's critical for brands to keep at the forefront of their decision-making to ensure they evolve with shifting .

Wave 24 of the Toluna Global Consumer Barometer features topics including consumer confidence, the rising cost of living, and well-being, and .

🔗 Download the full report today. Link in the comments.

🌍🌱 Happy   from Toluna! 🌱🌍Today, more than one billion people in 192 countries celebrate Earth Day to raise awareness, e...
04/22/2024

🌍🌱 Happy from Toluna! 🌱🌍

Today, more than one billion people in 192 countries celebrate Earth Day to raise awareness, educate, and inspire action for the environment.

That’s why Toluna has created a set of principles to ensure we operate sustainably and support our people, planet, and communities. We aim to reduce our environmental impact, promote diversity, engage with communities, and maintain healthy corporate governance practices.

This Earth Day, let's all reflect on the ways we can contribute to a healthier, more sustainable world. Together, we can make a difference. 🌏💚

04/20/2024

We’re growing rapidly and across departments.

Join , global experts in the industry around the world. We’re currently welcoming big and small ideas that challenge and inspire us to grow.

How are consumers responding to the ongoing pressures of the rising  ? How confident are they that things will improve a...
04/19/2024

How are consumers responding to the ongoing pressures of the rising ? How confident are they that things will improve as the year goes on? Where are they making the biggest changes to spending and lifestyle choices? And what do all these changes mean for brands?

Join Lucia Juliano, Head of Research, UK & NL at Toluna-Harris Interactive, for the latest insights from Wave 24 of the Toluna .

The must-watch webinar explores:
▪ Consumer sentiment and confidence in light of the current economic climate
▪ How brands can navigate consumer spending choices when it comes to innovation, packaging, and pricing
▪ How brands can adapt their offerings and communications to better address consumers’ cost of living challenges and health & well-being needs
▪ The environmental, social, and ethical considerations for today’s consumers, and their expectations for how brands communicate and act on their values

🔗 View the on-demand webinar here: https://app.livestorm.co/toluna/glb-barometer-webinar-24

Help us help the Austin community at   this week!  To honor any attendee who stops by our booth and connects with us tod...
04/17/2024

Help us help the Austin community at this week!

To honor any attendee who stops by our booth and connects with us today or tomorrow, we will be donating $5 to The Central Texas Food Bank. The Central Texas Food Bank is the largest hunger-relief charity in Central Texas, and for more than 40 years has had a mission to nourish hungry people and lead the community in the fight against hunger.

So stop by Booth 36 to learn more about our ongoing donation program in addition to the industry-leading technology and full-suite of solutions from Toluna, MetrixLab, and GutCheck for every budget!

It’s clear that all the buzz around   is not just hype.    has the potential to reshape every industry and is already di...
04/16/2024

It’s clear that all the buzz around is not just hype.

has the potential to reshape every industry and is already disrupting ways of working not just in advertising and marketing, but in healthcare, fashion design, education, and more.

But what does AI mean for ?

Earlier this year, Roy Sadaka, Director of Machine Learning, and Orli Langerman, Director of UX at Toluna, explored how AI is disrupting and reshaping while prompting questions about embracing a transformative future in an article originally featured on Greenbook’s Artificial Intelligence and Machine Learning hub.

Read the full blog post to see how Roy and Orli ponder the questions: How will AI redefine our work and our world? Should it?

https://tolunacorporate.com/embracing-the-unknown-ai-and-market-research/

Interested in hearing more on the future of AI and how it could reshape market research? Renee Smith, EVP, Global Solutions at Toluna, will be at on April 18th unpacking the fast-evolving AI scene and its impact on insights.

🔗 View the link in the comments to learn more.

🚨 Announcement from  ! 🚨Toluna has appointed Lucia Moir as Chief Operations Officer, effective May 1, 2024, and Priyanka...
04/15/2024

🚨 Announcement from ! 🚨

Toluna has appointed Lucia Moir as Chief Operations Officer, effective May 1, 2024, and Priyanka Sarkar has been promoted to Chief Research Officer.

Frederic-Charles Petit, CEO of Toluna, said, “I’m thrilled to have Lucia and Priyanka joining our executive leadership team at this juncture in our company’s growth. Priyanka has demonstrated exceptional leadership skills, understanding of our industry, and strategic vision. . . Likewise, Lucia’s multi-faceted expertise will be extremely valuable as we combine the best of both MetrixLab and Toluna and harness the game-changing potential of AI and machine learning to transform our operations.”

➡️ Read our press release to learn more: https://tolunacorporate.com/in-the-press/toluna-names-two-key-appointments-to-executive-leadership-team/

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